

LEAD.INNOVATE. BREAK BARRIERS.
Join Top Technical Experts, Emerging Leaders, and Founders at ICON
ICON 2025
Join fellow emerging, female-identifying technology leaders in New York City for two days of strategic connections, transformative skill development, and real-world leadership training to take your career to the next level.
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ABOUT ICON
The Premier Summit for Women Driving the Future of Tech
ICON is more than a conference—it’s a movement. Our mission is to empower the next generation of female tech leadership by bridging the gap from potential to performance. We’ve designed ICON to help women in tech break systemic barriers and reach the top.
REGISTER NOW
PRICING
Get your tickets now!
Early
Bird
Bird
Limited Tickets Available: 20 each
End Date: 4/30/2025
6 Months of Pro Membership Included (Normally $150 value
Regular Registration
End Date: 9/15/2025
6 Months of Pro Membership Included (Normally $150 value)
Bundle:Ticket & Pro Membership
This bundle includes your ICON 2025 ticket and 1 year of Tech Ladies PRO Membership ($250 value), offering you extended access to the tools, insights, and community to excel in your role.
Group
Tickets
Tickets
Looking to attend ICON with 3+ team members or friends? Reach out to us for group pricing.
Download the one-pager to support L&D reimbursement.
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LOCATION
HOSTED in THE heart of the BUSINESS WORLD
Set in the iconic Nasdaq Building at Times Square, ICON NYC offers a vibrant and dynamic backdrop at the crossroads of global business. Engage in transformative discussions and forge meaningful connections in the heart of New York City’s energy and innovation.

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THE ICON EXPERIENCE
Amplify Your Impact. Accelerate Your Growth. Lead with Confidence.
10+
INTERACTIVE
SESSIONS
SESSIONS
15+
Industry Visionaries Sharing Their Playbooks
130+
High-Impact
Leaders
Leaders

THE ICON EXPERIENCE
Check-in–8:30–9:30AM
Networking Breakfast
Meet your ICON peers over coffee, tea, and an amazing buffet style breakfast!
Kickoff–9:30–9:45AM
Welcome + Energizer
We’re kicking off ICON with energy, intention, and connection. Join us as we set the tone for the day, share what’s ahead, and spark a few meaningful conversations to get you grounded, excited, and ready to make the most of the room.
keynote–9:45–10:15AM
The Power of Momentum: The Winding Road to Undeniable Self-Confidence
In this keynote, Anu Muralidharan shares her journey of self-discovery and empowerment. She begins with a candid reflection on her upbringing in a middle-class Indian family and how she feared becoming "overconfident." Anu's story unfolds through a series of transformative experiences, including her "Costanza Experiment," where she defied conventional wisdom and took unexpected career risks.
Anu will inspire us to break free from societal conditioning, embrace self-doubt, and focus on personal growth and authenticity. Her engaging storytelling and practical advice provide a roadmap for building self-confidence in professional settings while maintaining humility and grace.
Anu will inspire us to break free from societal conditioning, embrace self-doubt, and focus on personal growth and authenticity. Her engaging storytelling and practical advice provide a roadmap for building self-confidence in professional settings while maintaining humility and grace.
Brain Dates–10:15–11:15AM
Brain Dates
In this interactive session, attendees will join themed roundtable discussions for some thoughtful, low-pressure networking. Each room will focus on a different topic (Leading as both ICs and People Managers, Scaling a Team + Business, and Staying Up to Date on Tech Industry Trends) allowing you to dive into a conversation that resonates with your current challenges or curiosities. Choose your room, bring your perspective, and connect meaningfully with others who are walking a similar path.
Talkback Session –11:15–11:30AM
Talkback Discussion
Group reassembles to chat through main themes from brain dates
Fireside chat–11:30–12:00AM
Scaling with Purpose: How Product Strategy Can Drive Business (and Team) Growth
In this candid conversation, Mansi Patel, Chief Product Officer at Capsule, shares lessons from a career built on bold pivots, cross-functional leadership, and scaling product organizations with purpose. From navigating transitions across industries to leading diverse, high-impact teams, Mansi will unpack how intentional product thinking, inclusive team-building, and career adaptability have shaped her leadership style. Whether you're building your first product or your next chapter, this session will leave you with tactical insights and the inspiration to lead with clarity.
Break–12:00–1:00PM
Lunch + Networking
Panel Discussion –1:00–1:40PM
The Entrepreneurial Spirit: Lessons from Founders on Initiative, Risk, and Ownership
Founders aren’t the only builders. Whether you’re leading teams, launching internal tools, or leveling up in your career, adopting a founder’s mindset—resourceful, bold, and focused on outcomes—can reshape how you lead and grow. In this conversation with women who’ve started companies and sparked change, we’ll explore what it really means to take ownership, embrace risk, and lead with vision—no matter your job title.
Lightning Talk –1:40–2:00PM
Building an Unshakable Brand as a Tech Company
A great product isn’t enough to stand out in today’s crowded tech landscape—your brand has to be just as resilient as what you’re building. This lightning talk will dive into how to create a brand that weathers tough markets, sparks trust, and keeps you top of mind. We’ll explore how to show up with intention even in challenging times, turn data and insights into stories people remember, and lead with a bold point of view that cuts through the noise—because the companies that last don’t just launch products, they build unshakable brands.
Breakout Sessions(A)–02:00–2:30PM
Redefining Done: Balancing Quality, Speed, and AI in Modern Software
In a world where AI is changing how we build, ship, and scale, what does “done” actually mean? This session explores how engineering leaders are redefining success—balancing speed with quality, experimentation with stability, and innovation with intention.
Breakout Sessions (B)–2:00–2:30PM
Loud and Clear: Rethinking Your Presence in the Workplace
In this session, Amanda Perino, Executive Director of the Rails Foundation, will unpack what it really means to “own the room” in a way that’s authentic, sustainable, and impactful and breaks down the core components of presence at work: voice, visibility, and intention. Whether you’re leading a team or influencing from the IC seat, you’ll walk away with practical tools to build presence as a skill—not a personality trait—and reshape how you show up, speak up, and are heard at work.
Break –2:30 –2:45PM
Coffee + Snacks
Breakout Sessions (A)–2:45–3:15PM
The Psychology of Money for Rising Leaders
As you rise in your career, is your relationship with money rising with you? In this candid, insightful session, Rebecca Pino, Financial Advisor and Founder of Money Her Way, dives into the psychology of money and how it shapes the choices we make. Through the lens of mindset, self-worth, and financial strategy, Rebecca will help you identify (and rewrite) the money stories holding you back, so you can build real confidence, take ownership of your financial future, and thrive both personally and professionally. This isn’t just about money, but it’s about stepping fully into your power.
Breakout Sessions (B)–2:45–3:15PM
Incorporating Coaching Skills into Everyday Leadership
Leadership isn’t just about titles—it’s about the ripple you create when you lead wisely. In this session, we’ll unpack how everyday leaders can adopt the coach’s mindset—listening deeply, asking powerful questions, and giving feedback that sparks growth—so that every conversation becomes an opportunity for development. This session will help you shift from “managing tasks” to inspiring ownership, curiosity, and resilience in your teams—because great leaders don’t just direct; they guide, support, and unlock potential in every moment.
Lightning Talk–3:15–3:35PM
Harnessing AI to Humanize Your Network: The Next Evolution of Career Connections
You’re showing up, making connections, sending follow-ups—so why does networking still feel awkward, exhausting, or ineffective? In this session, Marilynn Joyner, CEO of Her Workplace, breaks down the most common networking missteps she sees (yes, even among high performers), and shares how to reframe connection-building in a way that feels more strategic, authentic, and energizing. Whether you're job-hunting, fundraising, or just expanding your circle, this conversation will help you network with more intention—and better results.
Networking–3:35–4:05PM
Small Group Matching Sessions
Connection is easier when it’s intentional. In these small-group matching sessions, you’ll be paired with peers based on your interests and roles, then guided through structured introductions and discussion prompts designed to spark real conversation. Think less small talk, more shared insights—so you walk away with meaningful connections, fresh perspectives, and new collaborators.
Panel Discussion–4:05–4:45PM
From Operator to Investor: Making Bold Bets on People, Products, and Yourself
What happens when operators become investors? They bring a rare ability to see the big picture—because they’ve built it themselves. In this panel, women who’ve transitioned from scaling teams to backing founders will share how they’ve learned to trust their instincts, take smarter risks, and think long-term. Whether you're leading projects, people, or a company, this session will leave you with new tools to think like a strategist and bet on your own potential.
Closing–4:45 - 5.00PM
Closing
Final reflections from the day and open networking with drinks & light bites.
5.00PM
Networking + Offsite Activities
- Group walk through Central Park with Tech Walk
- General mingling in space after hours
- TBD ....
- General mingling in space after hours
- TBD ....
TechWalk
6.00PM
Sponsored Dinners + Mixers
Check-in–9:00–10:00AM
Networking Breakfast
Meet your ICON peers over coffee, tea, and an amazing buffet style breakfast!
Kickoff–10:00–10:10AM
Opening Remarks
Fireside Chat–10:10–10:40AM
Smarter, Faster, Bolder: Increasing Your Ability with AI
AI isn’t just a tool for engineers—it’s an opportunity for every one of us to punch above our weight. In this session, you’ll discover how to adopt AI as your collaborator: sharpening your creativity, automating the repetitive, and making smarter decisions faster. We’ll explore practical, beginner-friendly ways to tap into AI’s potential—simple experiments, mindset shifts, and no-code tools that put capability in everyone’s hands. Walk away ready to lean into AI with confidence, no technical background required—and start building with bold intention and real-world impact.
Panel Discussion –10:40–11:20AM
The Future of GTM: How Founders Are Redefining Growth
Go-to-market strategy is shifting fast—playbooks that worked yesterday won’t guarantee traction tomorrow. In this panel with founders who are building at the edge, we’ll look ahead at what’s next in GTM: new ways to reach customers, bold bets on community and brand, and how AI, data, and creativity are reshaping how products find their market. Expect candid insights from founders on what they’re experimenting with, what’s breaking the mold, and how today’s choices set the stage for sustainable growth in the years ahead.
Breakout Sessions(A)–11:20–12:00AM
Career Pathing in a Changing Tech Landscape
There’s no longer a straight line to success—especially in tech. As industries shift, roles evolve, and career ladders get replaced with jungle gyms, how do you chart a path that still feels ambitious and aligned? In this session, we’ll explore how to make smart, intentional career moves in times of uncertainty, how to stay adaptable without losing direction, and how to define success on your own terms—whether you’re climbing, pivoting, or pausing.
Breakout Sessions(B)–11:20–12:00AM
The Power of You: Why Personal Branding Isn’t Optional
In a world where opportunities often come down to perception, your personal brand isn’t a “nice to have”—it’s your calling card. This session will dive into why personal branding is no longer optional, and how to shape a presence that reflects your strengths, values, and ambitions. We’ll explore practical ways to stand out—online and offline—so you can build credibility, attract opportunities, and lead with influence. Because when you take control of your narrative, you don’t just open doors—you set the stage for the career you want.
Breakout Sessions(C)–11:20–12:00AM
Group Coaching
Lunch 12.00–01:00PM
Lunch + LinkedIn Headshots
Sponsored by Justworks
Breakout Sessions (A)–01:00–01:30PM
From Code to Cloth: The Future of Automated, Accessible Garment Tech
In this talk, Megan Hofmann will give you a glimpse into the emerging technical revolution of automatic machine knitting. Megan Hofmann leads the Accessible Creative Technologies (ACT) Lab at Northeastern University, where she and her team are working to rebuild the garment industry from scratch to be more sustainable, equitable, and capable of producing advanced textiles that fit perfectly and address critical needs in healthcare and for people with disabilities. We'll start with some examples of the novel soft robotics technologies Megan and her collaborators have created and discuss their applications for healthcare and accessibility. We'll follow this up with a deep dive into the computing technologies behind the knitwear we have today, the major gaps in the technology, and Megan's work to build a new garment manufacturing paradigm. We'll round out the talk with a discussion of Megan's work to open-source these new technologies and efforts to bridge the gap between academic research and building real products. This work has been generously funded by the National Science Foundation.
Breakout Sessions(E)–01:00–01:30PM
The Least Technical Person in the Room and Still the Most Needed
Being the “non-technical” voice in technical spaces isn’t a weakness—it’s a superpower. This conversation dives into how cross-functional thinkers bring clarity, connection, and critical insight to engineering-driven teams—and why every room needs one.
Fireside Chat–01:30–02:00PM
Future Proofing Your Career in the Age of AI
AI is transforming how we work, and the pace of change isn’t slowing down. The question isn’t whether AI will impact your career—it’s how you’ll adapt and thrive alongside it. This session will explore the skills, mindsets, and strategies you need to future-proof your career in the age of AI. From embracing continuous learning to integrating AI into your everyday workflow, you’ll walk away with practical tools to stay ahead of the curve—and the confidence to see change not as a threat, but as your next big opportunity.
TBD Panel Discussion –02:00–2:40PM
TBD
Check-in–10:00–12:00PM
CoS Connect Coffee Chat
Come connect with other CoS SF Connect attendees for a final post-conference meetup!
Location:
Andytown Coffee Roasters
Rooftop, Park Level, 181 Fremont St, San Francisco, CA 94105, USARooftop
Register for the Coffee chat
Location:
Andytown Coffee Roasters
Rooftop, Park Level, 181 Fremont St, San Francisco, CA 94105, USARooftop
Register for the Coffee chat
Amanda Perino has over two decades of experience in marketing, events, and community building. She currently serves as the Executive Director of the Rails Foundation. Originally from the United States, Amanda has spent more than half her life in Europe, and now has no idea where to call 'home'.
Rebecca Pino is a licensed financial advisor, behavioral money coach, and founder of Money Her Way, a platform helping women transform their relationship with money. She's on a mission to make financial literacy feel personal, powerful, and accessible to women everywhere. Rebecca blends practical strategies with mindset coaching to help women not just manage their money—but feel confident doing it. Through coaching programs, digital content, and speaking engagements, she empowers her audience to take control of their financial future with clarity and confidence.
Anu Muralidharan, a first-generation immigrant, arrived in the U.S. burdened with $120,000 in debt. Two decades later, she holds the esteemed positions of Chief Operating Officer and board member at Expensify (NASDAQ: EXFY), a leading expense management technology. Throughout her journey, it seemed Anu had it all together, achieving one goal after another. However, she struggled with self-worth, hitting her lowest point upon attaining the Vice President role at a prominent FinTech company she had relentlessly pursued. Gripped by depression, Anu reevaluated her notion of success, which led to a critical turning point in her life and career. While forging a new path, Anu developed three guiding principles to navigate uncertainties. Today, armed with those principles, she empowers young women to embrace their strengths, silence their inner critic, and know their value —a quest that binds, challenges, and liberates humanity.
Cris Dobbins is a dynamic Product & Experience Executive with over 15 years of leadership experience in shaping and scaling innovative products. As the CPXO at Kaleido, and former VP of Design at Cleanlab, Plural, and an early-stage team member at HashiCorp, Cris has led cross-functional teams to deliver groundbreaking solutions that prioritize user experience, design excellence, and business growth. With a proven track record of transforming design into a strategic lever for tech companies, Cris specializes in building design-led cultures that drive long-term value. Her passion for creating intuitive products and empowering teams to build exceptional experiences has made her a sought-after leader in the product and design space.
Pearl Collings is a seasoned executive with over two decades of experience leading transformative initiatives in media, content strategy, and organizational growth. As the CEO of Contently, she has steered the company through significant milestones, including its recognition as one of Ad Age's Best Places to Work in 2022. Prior to joining Contently, Pearl served as Chief Business Officer at Time Inc., where she played a pivotal role in its $2.8 billion acquisition by Meredith Corporation. Her leadership journey also includes serving as President of Dotdash and SVP of Sales Operations at Everyday Health, where she was instrumental in driving substantial revenue growth. Beyond her corporate achievements, Pearl is a passionate advocate for women in tech and leadership, founding the Power Women network to foster community and support among women leaders.
Mansi Patel is a tech executive with 15+ years of experience transforming organizations and accelerating growth, currently leading Product and Customer Operations at Capsule. As Chief Product Officer, Mansi led teams across product, operations, and business development, driving innovations that reinvent the pharmacy experience for all healthcare stakeholders. Previously, Mansi worked across a range of industries leading operational teams in food tech, insurance, and industrial supply distribution and began her career in investment banking.
Marilynn Joyner is the founder and CEO of Her Workplace, an AI-powered career platform on a mission to elevate the next generation of women and non-binary leaders. After spending more than a decade navigating the male-dominated world of commercial real estate—with roles at global firms like JLL and CBRE—Marilynn experienced firsthand the systemic barriers women face in their careers: lack of mentorship, limited access to leadership, and exclusion from traditional networks.Motivated by those challenges, she launched Her Workplace in 2023 to create the kind of inclusive, supportive, and tech-forward community she wished she had. Today, Her Workplace is a rapidly growing platform that blends personalized networking, mentorship, coaching, and community support—all powered by AI—to help early to mid-career professionals thrive in modern work environments. With local hubs in NYC, LA, Chicago, SF, and Boston, and a virtual platform connecting users globally, the company is redefining what career development looks like for underrepresented professionals.
Alessandra Moreira is a seasoned Engineering Leader and Software Quality Strategist with 20+ years of experience leading high-performing teams across startups and global tech organizations. She has served in leadership roles at companies such as Peloton, Blue Apron, and BrainPOP, where she developed scalable quality practices, led test automation transformations, and aligned engineering strategies with business goals. As co-founder of Venture Testing and co-host of the Engineering Quality podcast, Alessandra empowers engineering leaders to shift quality from a gatekeeping function to a strategic advantage, especially in the age of AI-driven development.
Isha Patel is the Co-Founder and CEO of Kale, a platform revolutionizing brand marketing by empowering everyday creators to transform their social influence into economic value. With a background in product management at LinkedIn, Isha played a pivotal role in launching features like feed video, creative tools, and Stories, gaining deep expertise in connecting brands with online video communities. Prior to her tenure at LinkedIn, she co-founded Consult Your Community, a social impact consulting organization, and served as the Chief Operating Officer of Empathy FX International, a social impact media organization.
Amanda is a GP at Founder Collective, the most aligned fund for Founders at the Seed Stage. Amanda is based in New York, investing in weird and wonderful pre-Seed and Seed founders across all categories. She previously helped build and grow one of the largest specialty retailers in Africa, launching their technology platforms and expanding to over 300 stores. Amanda has also invested in and advised retail and consumer goods companies at Highland Capital, launched new beauty brands at L Brands, and started her career at Boston Consulting Group in New York. She holds an undergraduate degree in Economics from the Wharton School at the University of Pennsylvania and an MBA from Harvard Business School.
Abigail Bertelson is the founder and CEO of Zenith Health, a data-driven startup transforming pregnancy care by addressing the massive evidence gaps in women’s and maternal health. A Stanford grad with a background in health data and research, Abigail launched Zenith to build the Pregnancy Evidence Project—an initiative using real-world data to create better guidance for the millions of pregnancies in the U.S. each year. She’s a frequent speaker on health equity and AI in healthcare, and her work with Zenith is reshaping how we generate and apply evidence in women’s health, earning support from investors and patient communities alike.
Megan Hofmann is an assistant professor in the Khoury College of Computer Sciences at Northeastern University, based in Boston. Hofmann teaches accessibility for people with disabilities, human–computer interaction, digital fabrication, and rapid prototyping methods. Her research areas include human–computer interaction and personal health informatics. Hofmann has published in and presented at CHI, UIST, ASSETS, and CSCW and has received multiple awards, including MIT EECS Rising Star, Siebel Fellow, CMLH Fellow, NSF GRFP Fellow, ACM SIGCHI CHI Conference best paper awards and honorable Mentions, and an ACM SIGACCESS Assets Conference best paper award.
Emily Dong is the Founder and CEO of Snout, a platform transforming pet healthcare by eliminating financial barriers to veterinary care. A repeat founder, Emily previously built Pawprint, the #1 pet health app for record-keeping, which she successfully scaled and sold in 2020. With experience in product and technical roles at Hack Reactor, LearnSprout, and Cornerstone Research, Emily brings deep expertise in building consumer products that solve overlooked problems in everyday life. Her work is driven by a conviction that no pet owner should have to make a medical decision based on cost, a mission that powers Snout’s tools for payments, check-ins, and flexible wellness plans.
Jane Serra is the Vice President of Growth Marketing at Daxtra Technologies and the creator of the Women in B2B Marketing podcast. With over 17 years of experience leading growth and brand strategy across SaaS, agencies, and recruitment tech, Jane has built a career at the intersection of storytelling and performance. Through her podcast, she spotlights women leaders in marketing while sharing insights on authenticity, visibility, and personal branding as powerful drivers of career growth.
Molly Fowler is the Founding General Partner and CEO of Dorm Room Fund, a premier student-focused venture fund that empowers and invests in pre-seed student-founded startups across the U.S. Since stepping into the role in 2019, she’s led Dorm Room Fund to help portfolio companies raise billions in follow-on capital, while nurturing a thriving community of emerging founders and student investors. Formerly on the investment team at First Round Capital and with a background in political communications and market launching, Molly brings a unique blend of strategic leadership, operational grit, and civic-minded entrepreneurship to the student venture ecosystem.
Abbie Young, ACC, MAPP, is an executive and leadership coach who has spent more than fifteen years working with high-performing teams across industries, from elite athletics and non-profits to higher education and consulting. As founder of AGYL (“agile”) Coaching and Consulting, Abbie partners with leaders — especially women — and teams to create spaces of psychological safety and trust that enhance their development through the coaching process. Her work supports a variety of both professional and personal growth areas, including confidence, presence, and leadership skills. Abbie brings a unique blend of rigor and warmth to her work, drawing on her background in positive psychology and her passion for empowering women to thrive.
Ana Flávia Silva is Chief of Staff to the COO at Section, an AI workforce transformation company driving deep operational adoption of artificial intelligence. A former Senior Community Manager at Morning Brew and Co-Founder & CEO of COMITATVS Group, Ana blends community-building expertise with strategic AI leadership. At Section, she pioneered innovative practices—like leveraging multiple LLMs to simulate board-level feedback, designing AI coaching playbooks, and building a culture of experimentation—to help executives scale high-return AI workflows with rigor and psychological safety.
Lyndi Thompson is Head of Marketing at Every.io (Every), a fintech innovator where she leads growth strategy and brand storytelling. A seasoned demand-generation expert with over a decade of experience driving revenue and brand momentum, she previously led global demand and lifecycle marketing at Calm, and held senior marketing roles at mParticle, Stripe, Tableau, and Accolade. Known for her empathetic, human-centered approach to marketing, and balancing her strategic rigor with community and authenticity, Lyndi brings both depth of expertise and warmth to her leadership.
Lou Mata is the Co-Founder of Mainframe and a core operations leader at Cobot.co, based in New York City. At Mainframe, Lou is shaping the future of human–AI collaboration by building advanced multi-agent systems that empower small, agile teams; as part of Cobot’s non-technical leadership, they help guide strategy and operations behind the scenes. A passionate angel investor active across the U.S. and Canada, Lou brings a rare blend of entrepreneurial insight, AI vision, and practical business execution to every venture.
Kate Harkin was previously Head of Client Services at Red Antler, the New York-based brand consulting firm known for partnering with early-stage companies to craft iconic identities. Since stepping into the leadership of client services in November 2021, her progression through roles, from Client Director to Group Client Director, equips her with deep strategic insight and a mastery of client partnership. With a background spanning Ogilvy & Mather and TBWA\Chiat\Day, Kate combines agency rigor and strategic foresight to elevate how brands connect and resonate.
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ABOUT TECH LADIES
ICON is proudly presented by tech ladies
Tech Ladies is the largest, worldwide community of women in tech supporting over 140,000 members. Our mission is to help women not only build long-lasting careers in the technology industry, but to thrive. We provide resources and support for women in tech to learn, network, and grow in their careers, including access to an exclusive job board, events, and networking opportunities.
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