Posted on 
Jul 1, 2024

Brand Sponsorships Leader

New York City
Mid-Senior ICs
Sales/Biz Dev, Marketing
ConvertKit
ConvertKit
ConvertKit
Bootstrapped
51-100
SaaS

ConvertKit is an email marketing platform designed specifically for creators, such as bloggers, podcasters, authors, and other online entrepreneurs. It provides tools for managing email lists, creating and sending emails, automation, and analyzing campaign performance. ConvertKit aims to simplify email marketing for creators by offering user-friendly features tailored to their needs, such as customizable opt-in forms, segmentation options, and integrations with other platforms commonly used by creators.

Job Description

The Role

This is a unique opportunity to lead and grow the CK Ads team as well as the ConvertKit Sponsorship Network which partners creators with brands who love their work and want to reach their audience. As the CK Ads Leader, you will play a pivotal role in building our Ads team, driving revenue growth and developing strong relationships with brands and agencies. Reporting to the Chief Revenue Officer, this leader will be focused on expanding upon our team and systems and building a best-in-class Sponsorship network.

This role requires a dynamic and proactive individual who can contribute to ConvertKit's mission of helping creators earn a living. If you are passionate about driving success, we invite you to join our team.

Responsibilities

  • Lead from the front: You will lead all aspects of CK Ads functions, including leading and growing a successful team. Building real relationships with brands and media agencies is key, as well as super-serving our top creator target audience.

+ Prioritize sales narratives that understand the needs of brands and agencies.

+ Take the lead in responding to RFP’s or new inner agency opportunities, including qualification & win strategy.

+ Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

  • Relationship focus: The ideal candidate will have established relationships with media agencies and brands and will develop and nurture those relationships in service of building a best-in-class Sponsorship network.
  • Liaison to the broader team: Drive growth via strong partnerships with Sales and Migrations, Brand, Marketing, Creator Growth and Customer Experience. Maintain a managerial relationship while collaborating with other managers and directors at ConvertKit.

Measures of Success:

  • Drive deal volume: Lead in sourcing and closing deals, contributing significantly to the overall deal volume.
  • Revenue contribution: You will be responsible for driving a large portion of revenue through our sponsorship and programmatic revenue streams.
  • Partnership impact: Super-serve our top creators through partnerships with brands and media agencies.
  • CK Ads team performance: Build a playbook around team member best practices and monitor performance to drive continuous improvement.

Requirements/Desired Skills

  • Ads acumen: Demonstrated success in leading and scaling Sponsorships and Programmatic ads.
  • Skilled at negotiations: Strong quantitative skills and negotiation ability, able to lead commercial negotiations for large accounts.
  • Leadership through action: A track record of leading from the front. You will be responsible for establishing and directing your team’s strategic direction, as well as actively participating in relationship building and deal sourcing.
  • Creator community fluency: Fluent in the creator community with the ability to connect with top creators on a peer-to-peer level.
  • Network building: Demonstrated success in building and leveraging relationships with brands and media agencies and experience establishing longstanding, consultative client relationships.
  • Delivering aligned results: Experienced in managing team members in a strengths-based way. You know how to direct each person's unique skills and abilities towards the highest leverage work.

Benefits Section

ConvertKit has standardized salaries based on position, no matter where you live. For this role, the on target earnings are $300,000 with a 60% base salary. That tracks to our manager level 5. Level is determined based on experience and our interview process"

  • Benefits:

Profit Sharing

+ ConvertKit equity

+ Twenty (20) days of paid time off during each year of employment

+ Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

+ Ten paid holidays a year

+ Annual, team-wide winter break from Christmas to New Year's

+ Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%

+ Two weeks of paid sick time each year, including mental health + well being days

+ Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year

+ Childcare benefit up to $3,000 annually

+ Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months

+ Gender affirming benefits

+ $4,000 equipment allowance for your first two years, $3,000 budget every following two years

+ Individual learning + development budget ($3,500/year)

+ Four-week, paid sabbatical after five years with the team

 

How to Apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

  1. A phone screen with our recruiter
  2. Hiring Manager screen
  3. A working session to discuss your technical knowledge
  4. A culture contribution interview
  5. Wrap-up chat with the hiring manager

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

The Role

This is a unique opportunity to lead and grow the CK Ads team as well as the ConvertKit Sponsorship Network which partners creators with brands who love their work and want to reach their audience. As the CK Ads Leader, you will play a pivotal role in building our Ads team, driving revenue growth and developing strong relationships with brands and agencies. Reporting to the Chief Revenue Officer, this leader will be focused on expanding upon our team and systems and building a best-in-class Sponsorship network.

This role requires a dynamic and proactive individual who can contribute to ConvertKit's mission of helping creators earn a living. If you are passionate about driving success, we invite you to join our team.

Responsibilities

  • Lead from the front: You will lead all aspects of CK Ads functions, including leading and growing a successful team. Building real relationships with brands and media agencies is key, as well as super-serving our top creator target audience.
    • Prioritize sales narratives that understand the needs of brands and agencies.
    • Take the lead in responding to RFP’s or new inner agency opportunities, including qualification & win strategy.
    • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
  • Relationship focus: The ideal candidate will have established relationships with media agencies and brands and will develop and nurture those relationships in service of building a best-in-class Sponsorship network.
  • Liaison to the broader team: Drive growth via strong partnerships with Sales and Migrations, Brand, Marketing, Creator Growth and Customer Experience. Maintain a managerial relationship while collaborating with other managers and directors at ConvertKit.

Measures of Success:

  • Drive deal volume: Lead in sourcing and closing deals, contributing significantly to the overall deal volume.
  • Revenue contribution: You will be responsible for driving a large portion of revenue through our sponsorship and programmatic revenue streams.
  • Partnership impact: Super-serve our top creators through partnerships with brands and media agencies.
  • CK Ads team performance: Build a playbook around team member best practices and monitor performance to drive continuous improvement.

Requirements/Desired Skills

  • Ads acumen: Demonstrated success in leading and scaling Sponsorships and Programmatic ads.
  • Skilled at negotiations: Strong quantitative skills and negotiation ability, able to lead commercial negotiations for large accounts.
  • Leadership through action: A track record of leading from the front. You will be responsible for establishing and directing your team’s strategic direction, as well as actively participating in relationship building and deal sourcing.
  • Creator community fluency: Fluent in the creator community with the ability to connect with top creators on a peer-to-peer level.
  • Network building: Demonstrated success in building and leveraging relationships with brands and media agencies and experience establishing longstanding, consultative client relationships.
  • Delivering aligned results: Experienced in managing team members in a strengths-based way. You know how to direct each person's unique skills and abilities towards the highest leverage work.

Benefits Section

ConvertKit has standardized salaries based on position, no matter where you live. For this role, the on target earnings are $300,000 with a 60% base salary. That tracks to our manager level 5. Level is determined based on experience and our interview process"

  • Benefits: 
    • Profit Sharing
    • ConvertKit equity
    • Twenty (20) days of paid time off during each year of employment
    • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
    • Ten paid holidays a year
    • Annual, team-wide winter break from Christmas to New Year's
    • Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%
    • Two weeks of paid sick time each year, including mental health + well being days
    • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
    • Childcare benefit up to $3,000 annually
    • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
    • Gender affirming benefits
    • $4,000 equipment allowance for your first two years, $3,000 budget every following two years
    • Individual learning + development budget ($3,500/year)
    • Four-week, paid sabbatical after five years with the team

 

How to Apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

  1. A phone screen with our recruiter
  2. Hiring Manager screen
  3. A working session to discuss your technical knowledge
  4. A culture contribution interview
  5. Wrap-up chat with the hiring manager

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

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