Posted on 
Jul 1, 2024

Director of Marketing

Remote
Director
Marketing
ConvertKit
ConvertKit
ConvertKit
Bootstrapped
51-100
SaaS

ConvertKit is an email marketing platform designed specifically for creators, such as bloggers, podcasters, authors, and other online entrepreneurs. It provides tools for managing email lists, creating and sending emails, automation, and analyzing campaign performance. ConvertKit aims to simplify email marketing for creators by offering user-friendly features tailored to their needs, such as customizable opt-in forms, segmentation options, and integrations with other platforms commonly used by creators.

Job Description

The Role

This is an opportunity to lead the Marketing team at ConvertKit, a company dedicated to empowering creators. As the Director of Marketing, you will play a pivotal role in driving awareness and attracting new ConvertKit customers, and driving new customer adoption to our Creator Network. Reporting to the Chief Revenue Officer, this role requires a dynamic and proactive individual who can contribute to ConvertKit's mission of helping creators earn a living. If you are passionate about fostering success for Creators and ConvertKit, we invite you to join our team.

Responsibilities

  • Build a cohesive strategy and lead proactively with clear communication: Build and execute upon a marketing strategy focused on reaching a professional creator target audience, that helps us successfully achieve our top-line strategy goals. Engage with the broader team and stakeholders to share insights, updates, and strategic decisions.
  • Market and trend analysis: Pay close attention to competitor and industry marketing and positioning and stay ahead of industry trends and market shifts. Incorporate new learnings and best practices into our marketing strategy, ensuring the company remains agile and competitive. Lead with a start-up mentality to keep the marketing team nimble and innovative.
  • Data-driven decision making and iteration: Define, track, and report on top of funnel metrics. Build hypotheses, test them regularly, and then build conviction and scale your efforts or change course. Model a mindset of experimentation and adaptation.
  • Team management: Set a clear and focused strategy for your team, continually reassess your team’s performance, structure and priorities, and make tradeoffs to protect your team’s bandwidth. Build a team and systems marked by momentum in learning, iteration and results and grow your team’s ability to operate dynamically in an ever-changing environment.
  • Cross-functional collaboration: work closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution.

Measures of Success:

  • New Customers: Hit our forecasted New Monthly Recurring Revenue Goals by reaching and converting new customers to the platform.
  • Reactivation MRR: Hit our forecasted Reactivation Monthly Recurring Revenue goals by bringing back churned customers.
  • Adoption of new features: Drive awareness and customer adoption of our product features.

Requirements/Desired Skills

  • Industry and customer knowledge: Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy. Demonstrate fluency in marketing metrics and gathering and analyzing data. Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior. Regularly monitor the industry trends and the competitive landscape with a critical lens for your team’s improvement and leverage those insights.
  • Go-to-market strategy: Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans.
  • Systems and leverage: Build and work within nimble systems that find a balance that promotes thoughtfulness and speed. Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities. Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals.
  • Continuous improvement: Hold yourself to extreme accountability of your and your team’s results. Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement. Your team’s great work is demonstrated in the behavior of our customers and our brand awareness, not just our internal metrics.
  • Experience managing a team of 8+ in a SaaS environment.

Benefits Section

ConvertKit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at a manager level 5 ($215,000). Level is determined based on experience and our interview process. Other benefits include:

  • Benefits:

Profit Sharing

+ ConvertKit equity

+ Twenty (20) days of paid time off during each year of employment

+ Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

+ Ten paid holidays a year

+ Annual, team-wide winter break from Christmas to New Year's

+ Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%

+ Two weeks of paid sick time each year, including mental health + well being days

+ Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year

+ Childcare benefit up to $3,000 annually

+ Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months

+ Gender affirming benefits

+ $4,000 equipment allowance for your first two years, $3,000 budget every following two years

+ Individual learning + development budget ($3,500/year)

+ Four-week, paid sabbatical after five years with the team

How to Apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

  1. A phone screen with our recruiter
  2. Hiring Manager interview
  3. A working session to discuss your technical knowledge
  4. A culture contribution interview
  5. Wrap-up with the hiring manager

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

The Role

This is an opportunity to lead the Marketing team at ConvertKit, a company dedicated to empowering creators. As the Director of Marketing, you will play a pivotal role in driving awareness and attracting new ConvertKit customers, and driving new customer adoption to our Creator Network. Reporting to the Chief Revenue Officer, this role requires a dynamic and proactive individual who can contribute to ConvertKit's mission of helping creators earn a living. If you are passionate about fostering success for Creators and ConvertKit, we invite you to join our team.

Responsibilities

  • Build a cohesive strategy and lead proactively with clear communication: Build and execute upon a marketing strategy focused on reaching a professional creator target audience, that helps us successfully achieve our top-line strategy goals. Engage with the broader team and stakeholders to share insights, updates, and strategic decisions.
  • Market and trend analysis: Pay close attention to competitor and industry marketing and positioning and stay ahead of industry trends and market shifts. Incorporate new learnings and best practices into our marketing strategy, ensuring the company remains agile and competitive. Lead with a start-up mentality to keep the marketing team nimble and innovative.
  • Data-driven decision making and iteration: Define, track, and report on top of funnel metrics. Build hypotheses, test them regularly, and then build conviction and scale your efforts or change course. Model a mindset of experimentation and adaptation.
  • Team management: Set a clear and focused strategy for your team, continually reassess your team’s performance, structure and priorities, and make tradeoffs to protect your team’s bandwidth. Build a team and systems marked by momentum in learning, iteration and results and grow your team’s ability to operate dynamically in an ever-changing environment.
  • Cross-functional collaboration: work closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution.

Measures of Success:

  • New Customers: Hit our forecasted New Monthly Recurring Revenue Goals by reaching and converting new customers to the platform.
  • Reactivation MRR: Hit our forecasted Reactivation Monthly Recurring Revenue goals by bringing back churned customers.
  • Adoption of new features: Drive awareness and customer adoption of our product features.

Requirements/Desired Skills

  • Industry and customer knowledge: Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy. Demonstrate fluency in marketing metrics and gathering and analyzing data. Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior. Regularly monitor the industry trends and the competitive landscape with a critical lens for your team’s improvement and leverage those insights.
  • Go-to-market strategy: Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans.
  • Systems and leverage: Build and work within nimble systems that find a balance that promotes thoughtfulness and speed. Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities. Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals.
  • Continuous improvement: Hold yourself to extreme accountability of your and your team’s results. Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement. Your team’s great work is demonstrated in the behavior of our customers and our brand awareness, not just our internal metrics.
  • Experience managing a team of 8+ in a SaaS environment.

Benefits Section

ConvertKit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at a manager level 5 ($215,000). Level is determined based on experience and our interview process. Other benefits include:

  • Benefits: 
    • Profit Sharing
    • ConvertKit equity
    • Twenty (20) days of paid time off during each year of employment
    • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
    • Ten paid holidays a year
    • Annual, team-wide winter break from Christmas to New Year's
    • Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%
    • Two weeks of paid sick time each year, including mental health + well being days
    • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
    • Childcare benefit up to $3,000 annually
    • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
    • Gender affirming benefits
    • $4,000 equipment allowance for your first two years, $3,000 budget every following two years
    • Individual learning + development budget ($3,500/year)
    • Four-week, paid sabbatical after five years with the team

How to Apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

  1. A phone screen with our recruiter
  2. Hiring Manager interview
  3. A working session to discuss your technical knowledge
  4. A culture contribution interview
  5. Wrap-up with the hiring manager

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

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