Posted on 
Jul 1, 2024

Senior Manager, Paid Marketing

Mid-Senior ICs
Marketing
Linktree
Linktree
Linktree
Series B
101-250
Consumer Products & Tech

Everything you are. In one, simple link in bio.

Join 40M+ people using Linktree for their link in bio. One link to help you share everything you create, curate and sell from your Instagram, TikTok, Twitter, YouTube and other social media profiles.

Job Description

The Role:

=============

Linktree is seeking a talented and experienced Senior Manager of Paid Marketing to join our dynamic team. The Senior Manager of Paid Marketing will play a pivotal role in driving growth and increasing brand visibility through strategic paid advertising campaigns. This individual will be responsible for developing and executing comprehensive paid marketing strategies across various platforms to drive user acquisition, engagement, and retention.

What You'll Do:

===================

  • Develop and implement innovative paid marketing strategies to achieve Linktree's growth objectives, including but not limited to Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.
  • Manage end-to-end paid marketing campaigns, from strategy development and budget allocation to execution, optimization, and performance analysis.
  • Conduct in-depth market research and competitive analysis to identify new opportunities, trends, and best practices in paid advertising.
  • Collaborate closely with cross-functional teams, including Product, Design, and Analytics, to align paid marketing initiatives with overall business goals and product roadmap.
  • Utilize data-driven insights to optimize campaign performance, improve targeting, maximize ROI, and scale paid marketing efforts effectively.
  • Monitor key metrics and KPIs to track campaign performance and provide regular reports to senior leadership, highlighting successes, challenges, and opportunities for improvement.
  • Stay abreast of industry trends, algorithm changes, and emerging technologies in paid advertising to continuously innovate and adapt strategies accordingly.

Who We're Looking For:

==========================

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 8+ years of experience in paid marketing or related expertise
  • Proven track record of successfully managing paid marketing campaigns in a fast-paced, high-growth environment, preferably within the tech or SaaS industry.
  • Extensive experience with Google Ads, Facebook Ads Manager, and other major advertising platforms, with a strong understanding of campaign setup, optimization, and performance analysis.
  • Exceptional analytical skills and proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms.
  • Strong strategic thinking and problem-solving abilities, with the capacity to develop and execute complex marketing strategies.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and lead a team of marketing professionals.
  • Results-oriented mindset with a passion for driving measurable outcomes and achieving ambitious targets.
  • Adaptable and resourceful, with the ability to thrive in a rapidly changing environment and manage multiple priorities simultaneously.
  • Deep bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals

Linktree is committed to providing a competitive compensation package. Our cash compensation amount for this role is targeted at $155,000-$200,000 in the San Francisco Bay or Los Angeles area. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.

P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Where and How We Work

-------------------------

We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a flex hybrid approach.

We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of your usual 9-5 being a global company, but we aim to work asynchronously where possible.

How we’ll help you thrive

-----------------------------

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:

  • An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!
  • 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
  • Employer contribution towards your retirement.
  • Generous time off for vacation, holidays, parental leave, volunteer time and other categories.
  • Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.

To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more, click here!

Our Story

-------------

We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 50M+ users and 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces—  and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.

At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

The Role:

Linktree is seeking a talented and experienced Senior Manager of Paid Marketing to join our dynamic team. The Senior Manager of Paid Marketing will play a pivotal role in driving growth and increasing brand visibility through strategic paid advertising campaigns. This individual will be responsible for developing and executing comprehensive paid marketing strategies across various platforms to drive user acquisition, engagement, and retention.

What You'll Do:

  • Develop and implement innovative paid marketing strategies to achieve Linktree's growth objectives, including but not limited to Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.

  • Manage end-to-end paid marketing campaigns, from strategy development and budget allocation to execution, optimization, and performance analysis.

  • Conduct in-depth market research and competitive analysis to identify new opportunities, trends, and best practices in paid advertising.

  • Collaborate closely with cross-functional teams, including Product, Design, and Analytics, to align paid marketing initiatives with overall business goals and product roadmap.

  • Utilize data-driven insights to optimize campaign performance, improve targeting, maximize ROI, and scale paid marketing efforts effectively.

  • Monitor key metrics and KPIs to track campaign performance and provide regular reports to senior leadership, highlighting successes, challenges, and opportunities for improvement.

  • Stay abreast of industry trends, algorithm changes, and emerging technologies in paid advertising to continuously innovate and adapt strategies accordingly.

Who We're Looking For:

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • 8+ years of experience in paid marketing or related expertise

  • Proven track record of successfully managing paid marketing campaigns in a fast-paced, high-growth environment, preferably within the tech or SaaS industry.

  • Extensive experience with Google Ads, Facebook Ads Manager, and other major advertising platforms, with a strong understanding of campaign setup, optimization, and performance analysis.

  • Exceptional analytical skills and proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms.

  • Strong strategic thinking and problem-solving abilities, with the capacity to develop and execute complex marketing strategies.

  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and lead a team of marketing professionals.

  • Results-oriented mindset with a passion for driving measurable outcomes and achieving ambitious targets.

  • Adaptable and resourceful, with the ability to thrive in a rapidly changing environment and manage multiple priorities simultaneously.

  • Deep bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals

Linktree is committed to providing a competitive compensation package. Our cash compensation amount for this role is targeted at $155,000-$200,000 in the San Francisco Bay or Los Angeles area. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.

P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Where and How We Work

We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a flex hybrid approach.

We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of your usual 9-5 being a global company, but we aim to work asynchronously where possible.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:

  • An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!

  • 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.

  • Employer contribution towards your retirement.

  • Generous time off for vacation, holidays, parental leave, volunteer time and other categories.

  • Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.

To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more, click here!

Our Story

We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 50M+ users and 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces—  and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.

At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

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