Digital Product Manager (SEO)

About The Company

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At Hanna Andersson, we are the champions of childhood. Based in Portland, Oregon, we are a premier kids and baby clothing brand known for our commitment to design, quality, and sustainability. Our clothing is made to play, made to last, and designed to let kids be kids. We are passionate about helping families create meaningful everyday moments. Our values guide the Hanna Way and differentiate us from other children's brands. We foster a collaborative, innovative, and results-driven work environment where team members are encouraged to maintain a healthy work-life balance and actively contribute to the brand’s success.

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About The Role

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We are looking for a driven, user-centric Digital Product Manager with a strong technical background to lead our SEO channel and manage digital marketing and e-commerce integrations. This high-impact role is perfect for someone passionate about tackling Search, Marketing, and Technical challenges with innovative, efficient solutions. You will leverage SEO expertise, marketing technologies, and data-driven insights to create exceptional digital experiences and play a key role in shaping the future of Hanna Andersson’s site and customer experience.

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Essential Functions

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• Own SEO: Improve the effectiveness of Search as a channel, setting growth targets, creating and executing strategies, and reporting on business impact.
• Leverage Data: Utilize AI/ML recommendation engines and 3rd party tools to deliver smarter and more effective customer experiences.
• Create & Deliver Product Roadmap: Identify customer and internal user needs, develop testable concepts, and deliver strategies that drive the business forward.
• Identify & Integrate: Partner with stakeholders to identify necessary 3rd party tools and manage integrations that achieve performance goals and scale for growth.
• Collaborate: Work closely with development teams to ensure end-to-end functionality of new and existing solutions.
• Manage Partners: Oversee vendors from concept to implementation, ensuring they meet performance standards and manage relationships and budgets effectively.

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Qualifications

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• Bachelor’s Degree preferred but not required with equivalent experience.
• Advanced proficiency in SEO, marketing products and experiences, and e-commerce tools.
• 5+ years of experience in product management, engineering, data, or a related role.
• Experience driving SEO development and improvements in e-commerce settings.
• Strong background in A/B testing, Google Analytics, and deriving actionable insights from data.
• Ability to translate business requirements into technical solutions and communicate with diverse audiences.
• Advanced skills in Jira and Confluence.
• Experience working within SCRUM/Agile methodologies.
• Experience delivering executive-level presentations.
• Previous experience with CRM, infrastructure, or e-commerce platform implementation is a plus.

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Location

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• Portland, OR – Hybrid highly preferred and prioritized.
• Open to Remote (West Coast candidates preferred).

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Salary Range

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• $90,000 - $100,000 per year.

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Equal Opportunity

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Hanna Andersson provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. We are committed to a workplace free from discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.