Marketing Product Manager

Payrate: $72.00 - $77.00/hr.

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Summary

This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers, improving products, and ensuring that our customers have a connected experience wherever they are. You will be responsible for delivering impactful, high-quality, audience-focused launch and evergreen moments aligned to common goals while coordinating and launching an optimized end-to-end customer journey based on cross-org alignment.

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Job Responsibilities

• Create and revise customer-first strategy for holistic customer journey across a variety of our commercial products.
• Own the all-up marketing strategy - setting the customer-first strategy for a holistic customer journey across the funnel.
• Lead the Commercial Integrated Marketing Pod that brings together strategy, execution, and experimentation across performance marketing channels. Create plans across Pod (learning plan, all up calendar, etc.) and cross-Pod initiatives (ex. multi-product promotion aligned to the customer journey).
• Develop a holistic and proactive marketing calendar.
• Curate an integrated customer journey rooted in deep business/product marketing goals understanding.
• Deliver an integrated digital marketing plan aligned to business goals through marketing storytelling.
• Partner across the organization to build a cross-channel strategy and measurement plan for consistent storytelling and channel execution plans inclusive of marketing channels, paid media, web, in product, social and others.
• Co-create, facilitate, and orchestrate consistent storytelling for maximum impact with the target audience and partner with creative teams to execute on time and on budget.
• Partner with channels to identify measurable launch goals and deliver insights led reporting and learnings.
• Own setting the organization’s annual forecast/goals, managing to meet or exceed targets, and owning all communication and narratives back to business and product stakeholders and leadership within marketing and engineering on performance.
• Forecast metrics in partnership with analytics team and digital marketing channel leads and executes to meeting targets.
• Create MBR content to share with partners, stakeholders and leadership.
• Collaborate with digital marketing channel leads (e.g., paid, email and in-product) and contribute in partnership with the execution team.
• Lead and participate in pilots on support innovation and improvements.
• Act as a SME on both customer insights and business insights for Windows Devices within the organization.
• Embody our culture and values. 

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Skills

• Integrated Marketing - develop and drive integrated digital marketing strategy and prioritize across content, channels, and campaigns based on the marketing levers that drive the biggest impact.
• Communication - Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Analytical and creative thinking - understanding customer problems and perspectives, collecting and analyzing customer data to improve experiences.
• Customer experience analysis - mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.
• Customer experience (CX) design - creating seamless, memorable customer interactions.
• Customer journey mapping visualizing the touchpoints customers have with a brand.
• B2B expertise - knowledge of b2b modern marketing and marketing automation.
• Marketing automation - streamlining marketing tasks to enhance customer experience (CX).
• Leadership skills - ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty. 
• Management skills - ability to work independently and manage one’s time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.
• Digital Marketing - knowledge of principles and methods for showing, promoting, and selling products or services.
• Strategic and tactical planning - align and integrate customer journey with the brand and organization’s vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges.

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Education/Experience

• Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 8-10+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience
• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white papers
• Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
• Customer experience champion - Focus to improve customer experience, gain efficiencies and improve performance
• Virtual team leadership - Experience leading virtual teams across organizational lines and networking/relationship management
• Cross functional team leadership - Ability to work with stakeholders from different orgs, and levels
• Executive presence/communication - Ability to get executive buy-in on strategy and report upwards
• Influence without authority - Understand stakeholder motivations and drive to goals without direct authority
• Strategic thinking but also detail oriented - Ability to keep an eye on big picture strategy but execute on details
• Customer obsessed mindset - Ability holding the customer experience at a high bar and representing their voice
• Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution

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Additional or Preferred Qualifications

• Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 10+ years integrated marketing (e.g., digital, relationship, social media, campaign management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
• 5+ years of hands-on digital marketing experience in a B2B role.

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Top 3 Hard Skills

• 8+ years’ experience Customer experience champion - Focus to improve customer experience, gain efficiencies and improve performance - customer focused - Customer journey mapping visualizing the touchpoints customers have with a brand.
• At least 8+ years of hands-on digital marketing experience in a B2B role.
• 8+ Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution

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Pay Transparency: The typical base pay for this role across the U.S. is: $72.00 - $77.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

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Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human based decision making in employment decisions. By applying for this position, you agree to Aditi’s use of AI technology, including calls from an AI Voice Recruiter.

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