VP, Marketing
Job Description
Summary
-------
Spark is seeking a VP of Marketing to develop and execute our overall marketing strategy, driving community-led growth and positioning Spark as the leading tech-enabled Medicare insurance brokerage. We’re looking for a leader who thrives in fast-paced, ambiguous environments, is highly strategic, and can simultaneously build and operationalize marketing playbooks from scratch. This role is both hands-on and strategic, offering the opportunity to significantly impact Spark’s trajectory as we scale.
This role reports directly to the CEO and will join Spark’s leadership team.
What You'll Do
--------------
- Develop and execute Spark’s marketing strategy, emphasizing community-led growth and customer advocacy.
- Build, manage, and mentor a high-performing marketing team
- Drive go-to-market strategies through rigorous experimentation, identifying the most impactful channels and tactics for growth.
- Lead initiatives to deeply engage our Medicare agent and agency partners through targeted events, referral programs, and compelling storytelling.
- Own and refine Spark’s brand positioning, ensuring consistent messaging across all touchpoints.
- Collaborate closely with Sales, Customer Success, and Product teams to ensure marketing initiatives directly contribute to business goals.
What We're Looking For
----------------------
- Extensive marketing leadership experience at growth-stage B2B companies, ideally in tech-enabled services, brokerage, or insurtech.
- Demonstrated success building community-driven growth engines, including referral, advocacy, and event strategies.
- Strong strategic thinker with exceptional storytelling and brand-building capabilities.
- Proven track record in channel experimentation, leveraging data-driven insights to guide decision-making.
- Ability to foster strong cross-functional relationships and alignment with Sales, Customer Success, and Product.
- Highly adaptable and resilient with the ability to thrive in fast-paced, ambiguous environments.
- Exceptional leadership, coaching, and team-building skills.
Compensation
------------
Summary
Spark is seeking a VP of Marketing to develop and execute our overall marketing strategy, driving community-led growth and positioning Spark as the leading tech-enabled Medicare insurance brokerage. We’re looking for a leader who thrives in fast-paced, ambiguous environments, is highly strategic, and can simultaneously build and operationalize marketing playbooks from scratch. This role is both hands-on and strategic, offering the opportunity to significantly impact Spark’s trajectory as we scale.
This role reports directly to the CEO and will join Spark’s leadership team.
What You'll Do
- Develop and execute Spark’s marketing strategy, emphasizing community-led growth and customer advocacy.
- Build, manage, and mentor a high-performing marketing team
- Drive go-to-market strategies through rigorous experimentation, identifying the most impactful channels and tactics for growth.
- Lead initiatives to deeply engage our Medicare agent and agency partners through targeted events, referral programs, and compelling storytelling.
- Own and refine Spark’s brand positioning, ensuring consistent messaging across all touchpoints.
- Collaborate closely with Sales, Customer Success, and Product teams to ensure marketing initiatives directly contribute to business goals.
What We're Looking For
- Extensive marketing leadership experience at growth-stage B2B companies, ideally in tech-enabled services, brokerage, or insurtech.
- Demonstrated success building community-driven growth engines, including referral, advocacy, and event strategies.
- Strong strategic thinker with exceptional storytelling and brand-building capabilities.
- Proven track record in channel experimentation, leveraging data-driven insights to guide decision-making.
- Ability to foster strong cross-functional relationships and alignment with Sales, Customer Success, and Product.
- Highly adaptable and resilient with the ability to thrive in fast-paced, ambiguous environments.
- Exceptional leadership, coaching, and team-building skills.
