Holistic practices should never have to choose between exceptional client care and sustainable business growth. Whether in private or group practice, practitioners need an EHR that fuels both the well-being of their clients and the success of their practice.
Practice Better is that EHR.
We empower practitioners with cutting-edge tools for nutrition, lifestyle medicine, accessibility, accountability, and ongoing care—helping them drive better health outcomes.
But we don’t stop there.
We address the #1 challenge in private practice—client growth—by equipping practitioners with the strategies and resources to attract, retain, and serve clients more effectively. With AI and automation, Practice Better eliminates tedious admin, giving practitioners more time to focus fully on clients and growth—no compromises.
With a global community of 50,000+ practitioners leading the charge in prevention and whole-person care, Practice Better isn’t just a platform—it’s a movement.
Together, we’re redefining health and building a future where holistic care thrives.
Ready to make a real impact on global health and wellness care?
Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.
In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.
We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.
Position Summary
We're seeking a Growth Ops Manager with strong Performance Marketing ops expertise to build the analytical and operational foundation for our acquisition engine—Performance Marketing, Product Marketing, and Sales—optimizing for activation and retention quality, not just volume. This role requires expertise in multi-channel attribution, marketing analytics, and campaign operations, with the opportunity to build sales CRM infrastructure and pipeline operations from the ground up.
This is a perfect role for someone who loves turning complex marketing and sales data into insights, building attribution models that actually work, and creating scalable operational systems for growth teams.
Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada.
What You’ll Be Doing
Growth Analytics & Attribution
- Partner with the data team to design multi-channel attribution frameworks; implement these frameworks, providing clear ROI visibility across paid, organic, and outbound channels
- Own measurement and reporting of key growth metrics: MQLs, SQLs, pipeline velocity, ROAS, CAC, LTV, conversion rates, channel performance
- Build dashboards in Sigma answering the questions Performance Marketing, Product Marketing, and Sales ask daily
- Conduct funnel analyses incorporating downstream metrics (trial-to-paid, LTV, activation) to optimize channels based on retained, high-value customers—not just trial volume
- Create cohort analyses showing which acquisition sources produce customers who stick around and expand
- Design A/B testing frameworks and provide statistical analysis on experiments
- Leverage AI agents to accelerate model development and pattern exploration; validate and refine outputs
Sales & Marketing Operations
- Configure and optimize Hubspot CRM for our outbound sales motion
- Build sales pipeline dashboards with forecasting and rep performance tracking
- Implement and optimize lead scoring, routing, and assignment workflows; define MQL/SQL definitions and sales handoffs
- Build operational frameworks enabling Performance Marketing campaign execution and tracking
- Build and maintain customer data signals (conversion values, audience segments, lookalike audiences) feeding into advertising platforms to optimize algorithmic bidding
- Own tagging frameworks ensuring clean, consistent data capture across all channels
- Evaluate, implement, and optimize Growth tools (Hubspot, advertising platforms, analytics tools)
- Partner with Customer Lifecycle Ops Manager on UTM taxonomy and acquisition-to-customer handoffs
What You Bring
- 4-6+ years in Marketing Operations, Demand Gen Ops, Growth Ops, or Marketing Analytics within B2B SaaS
- Proficient SQL skills for funnel analysis, campaign analysis, and data exploration—you're self-sufficient for most analytical needs
- Strong BI/data visualization (Sigma, Looker, Tableau)—you build dashboards people actually use
- Hands-on experience with Hubspot (or similar CRM) for both marketing automation and sales operations
- Experience building or implementing attribution models and optimizing marketing channel performance
- Deep understanding of acquisition metrics (MQL, SQL, CAC, LTV, pipeline velocity) and activation metrics (TTV, feature adoption)
- AI-comfortable: You see AI as leverage for routine analysis and exploration; know when to validate versus trust
- Experience with advertising platforms (Google Ads, LinkedIn, Meta) and web analytics
Who Thrives
- You're a doer AND a thinker—when you identify broken lead routing, you design better logic AND implement it in Hubspot
- You're deeply curious about how customers find us, what makes them convert, and how to optimize every step
- You won't accept 'the data says X' without understanding why. When something looks odd, you investigate until it makes sense
- You love building infrastructure—you get excited when someone says "we don't have visibility into X yet"
- You're AI-forward—you embrace AI as leverage, not a threat
Compensation & Pay Transparency
At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.
Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.
Anticipated Base Salary Range (Canada): $105,000 - $115,000/year CAD
We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.
The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.
What We Offer
Comprehensive Benefits
We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.
Remote-First, Connected Culture
Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.
Wellness and Growth
- Unlimited vacation, built on trust, clear expectations, and real support for taking time off
- Company RRSP program with employer-matched contributions
- Comprehensive health and dental benefits from day 1
- $750 annual Health & Wellness Allowance
- $1,000 annual Learning & Development Allowance to support your growth
- $500 annual Home Office Allowance to set up a productive remote workspace
- Sprout Family: personalized support for family-building and fertility journeys
- Inkblot: confidential, digital mental health support from licensed professionals
- Company-wide holiday closure in December
- Regular virtual company-wide events, lunches, and team socials to stay connected
Thriving at Practice Better
At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.
We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.
Our Commitment to Diversity, Equity & Belonging
We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.
If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.
We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request.
Ready to Apply?
If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.
Apply Now → https://practicebetter.io/careers
Official Recruitment Notice & AI at Practice Better
All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com.
Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at careers@practicebetter.io to verify its legitimacy.
AI in Recruitment at Practice Better
We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone.
What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness.
We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver.
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