ASO & ASA Manager
Aristocrat is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, free-to-play mobile games and online real money games.
Job Description
Join Aristocrat as an ASO & ASA Manager and elevate our ambitious marketing strategies to new heights! As a key contributor in our Growth Team, you'll have the outstanding opportunity to build the visibility and success of our top-performing apps in global markets. At Aristocrat, we cultivate an inclusive and collaborative culture, united by our mission to bring happiness to life through the power of play. We believe in empowering our employees to reach their full potential while making a tangible impact on our business. If you're looking to join a world-class team that values innovation and excellence, this role is perfect for you!
What You'll Do
- Develop and implement ASO strategies to ensure our games rank highly in search results and improve visibility across Apple Store and Google Play.
- Build and optimize Apple Search Ads (ASA) to improve campaign performance, targeting, and cost efficiency.
- Plan and follow up on traffic and other marketing initiatives to ensure they align with our overall goals.
- Work together with cross-functional teams, such as User Acquisition, Product Marketing, and Creative, to synchronize app store strategies with broader marketing initiatives.
- Collaborate with external agencies and internal collaborators to gain insights and identify areas for improvement.
- Share recommendations and insights with other team members to improve discoverability and increase conversion rates using analytics.
- Report to the Head of Organic Growth, providing insights and expertise to craft data-driven decisions and maintain our games' competitiveness.
What We're Looking For
- Proven experience in ASO and ASA management, showcasing outstanding skills in app store optimization and search ads strategies.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Collaborating with diverse teams to support effective marketing campaigns.
- Ability to manage multiple projects and meet strict deadlines in a fast-paced environment.
- Excellent communication skills to effectively work with internal and external collaborators.
- A passion for mobile games and a deep understanding of the mobile gaming industry.
- 2+ years of experience in a similar role or related field.
- An approach geared towards continuous improvement.
Join us and be part of a team that appreciates ambition, teamwork, and outstanding performance! Apply today and help us bring happiness to life through the power of play!
CV's need to be submitted in english!
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.
So, what’s stopping you?
Travel Expectations
None
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Join Aristocrat as an ASO & ASA Manager and elevate our ambitious marketing strategies to new heights! As a key contributor in our Growth Team, you'll have the outstanding opportunity to build the visibility and success of our top-performing apps in global markets. At Aristocrat, we cultivate an inclusive and collaborative culture, united by our mission to bring happiness to life through the power of play. We believe in empowering our employees to reach their full potential while making a tangible impact on our business. If you're looking to join a world-class team that values innovation and excellence, this role is perfect for you!
What You'll Do- Develop and implement ASO strategies to ensure our games rank highly in search results and improve visibility across Apple Store and Google Play.
- Build and optimize Apple Search Ads (ASA) to improve campaign performance, targeting, and cost efficiency.
- Plan and follow up on traffic and other marketing initiatives to ensure they align with our overall goals.
- Work together with cross-functional teams, such as User Acquisition, Product Marketing, and Creative, to synchronize app store strategies with broader marketing initiatives.
- Collaborate with external agencies and internal collaborators to gain insights and identify areas for improvement.
- Share recommendations and insights with other team members to improve discoverability and increase conversion rates using analytics.
- Report to the Head of Organic Growth, providing insights and expertise to craft data-driven decisions and maintain our games' competitiveness.
- Proven experience in ASO and ASA management, showcasing outstanding skills in app store optimization and search ads strategies.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Collaborating with diverse teams to support effective marketing campaigns.
- Ability to manage multiple projects and meet strict deadlines in a fast-paced environment.
- Excellent communication skills to effectively work with internal and external collaborators.
- A passion for mobile games and a deep understanding of the mobile gaming industry.
- 2+ years of experience in a similar role or related field.
- An approach geared towards continuous improvement.
Join us and be part of a team that appreciates ambition, teamwork, and outstanding performance! Apply today and help us bring happiness to life through the power of play!
CV's need to be submitted in english!
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.
So, what’s stopping you?
Travel Expectations
NoneAdditional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
