Direct Marketing Operations Manager

ResponsibilitiesThe Direct Marketing Operations Manager will optimize multi-channel direct mail and digital/email marketing campaigns, with a focus on customer acquisition. Specific duties and responsibilities include:

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1. Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV).
2. Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-to-plan analysis for leadership.
3. Develop and operationalize scalable processes and documentation (workflows, checklists, templates) that automate repeatable steps, improve campaign speed/accuracy, and support future channel scaling.
4. Manage and optimize data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
5. Manage data-driven organic growth (SEO & AEO) initiatives and manage end-to-end campaign production, including vendor coordination, timeline management and quality assurance testing.
6. Implement and use marketing attribution models (e.g., multi-touch/position-based/time-decay, as applicable) and channel reporting to inform optimization decisions across direct and growth portfolios.
7. Monitor performance and provide actionable insights to improve response, eligibility/segmentation, and profitability.
8. Identify inefficiencies and implement solutions to improve delivery speed and accuracy.
9. Conduct keyword and competitive analysis, technical/content audits, and content prioritization using Ahrefs and Semrush.
10. Translate findings into roadmaps that drive sustainable acquisition and support creative planning.
11. Uses the following tools and technologies: SQL, Tableau, Databricks, Sigma, Amplitude, Singular, Braze, Ahrefs, Semrush, Tech stacks, CRM platforms.

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Requirements

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1. This position requires a Bachelor’s degree or equivalent in Data Analytics, Market Research, Engineering Management, or a related field and 4 years related experience in a marketing or analyst occupation.
2. Must also have 24 months of experience with each of the following:

• Developing and driving data-driven acquisition and retention strategies using data analytics.
• Using data visualization tools for marketing campaign performance analysis and reporting on key marketing KPIs (CAC, ROI, LTV).
• Working with marketing tech stacks, CRM platforms, and project management tools.
• Managing and optimizing data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
• Managing marketing or sales campaigns across teams and vendors, managing timeline and quality assurance and testing activities.

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Employer will accept experience gained concurrently.  

Salary: $129,650 to $137,200/year. Full-time, position located in Seattle, WA. Please apply online and/or see summary of benefits at https://www.possiblefinance.com/careers.