Events Marketing Specialist
Headquartered in Boston, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, millions of consumers visit cargurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth. Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination.
Job Description
Role Overview
This role is responsible for supporting the execution of our B2B event strategy that drives demand and brand perception.This person will manage logistics for a variety of events, tradeshows, dinners, swag distribution, and thought leadership opportunities. This person will work closely with the Sr. Manager of Event Marketing and the Director of Brand Marketing to report on our events and measure the impact of our efforts.
What you'll do
- Support the logistics execution of field marketing events and CarGurus owned events, including, but not limited to: road show style automotive conferences, Customer Advisory Boards, and dealer hospitality events (virtual or in-person).
- Manage department logistics such as airfare, hotel, team dinners, client events, AV, transportation and activations.
- Manage multiple vendor relationships and all related contracts and services.
- Monitor tasks and project assignments, ensuring project schedule is being met and schedule changes are addressed and communicated.
- Communicate cross-functionally with various stakeholders to ensure on-time delivery of materials for event sponsorships and event logistics.
- Manage event orders, shipment and organization of event materials, signage, giveaways, name badges, lanyards, and all other ancillary requirements for on-site event needs; attendee/participant swag.
- Manage the pre/post event communication to ensure that attendees are most effective and well-prepared.
- Facilitate and secure speaking and sponsorship opportunities.
- Monitor and maintain annual event and membership budgets, reconcile expenses and keep track of signed contracts.
- Identify project risks and work with the team to develop contingency plans.
- Support event marketing by coordinating tasks such as survey sends, list pulls, invite sends, etc.
- Support the tracking and analysis of event performance data to help evaluate impact and identify areas for improvement.
Who you are
- At least 2-4 years of marketing event management (B2B preferred)
- Excellent project management and communication skills
- Experience influencing, leveraging, and supporting cross-functional teams to successful outcomes
- Experience managing relationships with external vendors and/or membership organizations
- Comfortable building basic reports, pulling insights, and sharing findings with the team. Adapts quickly to new digital tools and platforms.
- Previous experience managing logistics for virtual events
- Previous experience managing trade show sponsorships and on-site presence
- Previous experience managing a budget and delivering program events to meet that budget
- Proficient with Google Workspace (Docs, Sheets, Slides, Drive, Meet)
- Previous experience with Cvent, Wrike and/or Salesforce preferred, not required.
Role Overview
This role is responsible for supporting the execution of our B2B event strategy that drives demand and brand perception.This person will manage logistics for a variety of events, tradeshows, dinners, swag distribution, and thought leadership opportunities. This person will work closely with the Sr. Manager of Event Marketing and the Director of Brand Marketing to report on our events and measure the impact of our efforts.
What you'll do
- Support the logistics execution of field marketing events and CarGurus owned events, including, but not limited to: road show style automotive conferences, Customer Advisory Boards, and dealer hospitality events (virtual or in-person).
- Manage department logistics such as airfare, hotel, team dinners, client events, AV, transportation and activations.
- Manage multiple vendor relationships and all related contracts and services.
- Monitor tasks and project assignments, ensuring project schedule is being met and schedule changes are addressed and communicated.
- Communicate cross-functionally with various stakeholders to ensure on-time delivery of materials for event sponsorships and event logistics.
- Manage event orders, shipment and organization of event materials, signage, giveaways, name badges, lanyards, and all other ancillary requirements for on-site event needs; attendee/participant swag.
- Manage the pre/post event communication to ensure that attendees are most effective and well-prepared.
- Facilitate and secure speaking and sponsorship opportunities.
- Monitor and maintain annual event and membership budgets, reconcile expenses and keep track of signed contracts.
- Identify project risks and work with the team to develop contingency plans.
- Support event marketing by coordinating tasks such as survey sends, list pulls, invite sends, etc.
- Support the tracking and analysis of event performance data to help evaluate impact and identify areas for improvement.
Who you are
- At least 2-4 years of marketing event management (B2B preferred)
- Excellent project management and communication skills
- Experience influencing, leveraging, and supporting cross-functional teams to successful outcomes
- Experience managing relationships with external vendors and/or membership organizations
- Comfortable building basic reports, pulling insights, and sharing findings with the team. Adapts quickly to new digital tools and platforms.
- Previous experience managing logistics for virtual events
- Previous experience managing trade show sponsorships and on-site presence
- Previous experience managing a budget and delivering program events to meet that budget
- Proficient with Google Workspace (Docs, Sheets, Slides, Drive, Meet)
- Previous experience with Cvent, Wrike and/or Salesforce preferred, not required.
