TikTok Shop - Product Manager - Customer Engagement Product Manager

Responsibilities

About the team

The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers world wide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

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About the role:

We are looking for a senior Product Manager to lead our customer re-engagement strategy for TikTok Shop’s U.S. operations. This role is ideal for someone passionate about content-driven commerce, who can blend user psychology, lifecycle insight, and experimentation to bring current users back into the funnel and increase purchase frequency. You’ll own re-engagement surfaces, influence content strategy, and partner cross-functionally to drive retention through scalable product and system changes.

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Responsibilities:

• Own the end-to-end product strategy for re-engaging users through content-driven surfaces (e.g., For You feed, Shop tab, notifications, retargeting).
• Partner with Data Science, Product Marketing, and Algorithm teams to identify high-potential user cohorts and trigger points for reactivation.
• Design, launch, and optimize A/B tests that deepen user engagement and maximize downstream conversion (GMV).
• Collaborate with the Content and Creator teams to optimize discoverability and surface relevant touchpoints that drive return usage.
• Translate lifecycle insights into roadmap features that reduce churn and increase DAU-to-purchase conversion.

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Qualifications

Minimum Qualifications

• 3 years and above experience in Product Management, ideally in content commerce, retention, or lifecycle engagement roles.
• Deep understanding of re-engagement loops and user behavior in social or commerce platforms.
• Data-fluent; able to translate insights into scalable features and run experiments with clear hypotheses.
• Experience partnering with Algorithm, DS, and Product Ops teams in fast-paced environments.
• Familiarity with content systems, creator ecosystems, or recommendation models is a strong plus.

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Preferred Qualifications

• Masters Degree in Business, Economics, Computer Science or a related field. 
• 5 years of relevant experience in E-commerce or operations in a technology company.
• Experience with customer engagement product is a plus.
• Familiarity with SQL is a plus.

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About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $156864 - $296020 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.