Vice President, Adjacent Markets
Aristocrat is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, free-to-play mobile games and online real money games.
Job Description
As Vice President of Adjacent Markets, you will be responsible for identifying, developing, and implementing strategies to enter new markets. This individual will drive growth by rapidly growing Aristocrat’s reach and revenue streams through market expansion, diversification, and innovation. Key duties consist of conducting market research, developing business strategies, and leading teams.
What You'll Do
- Leading the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land-based markets globally.
- Orchestrating strategic expansion initiatives into emerging gaming markets across North America.
- Collaborating with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions.
- Leading business development efforts with tribal, commercial, and lottery partners.
- Navigate evolving regulations across different jurisdictions, demonstrating understanding of local licensing requirements, data privacy laws, and responsible gaming practices.
- Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities.
- Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth.
What We're Looking For
- Bachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferred
- Expertise in CII, HRM, COAM, VLT/VGT/Routes, and developing terrestrial markets across the globe.
- 10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industry
- Deep understanding of market research methodologies, competitive analysis, and financial modeling
- Tight-knit Teamwork and interpersonal skills, with the ability to influence at all levels
- Executive presence, strategic vision, and a passion for innovation in player engagement
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
Travel Expectations
Up to 75%
Pay Range
$252,339 - $468,630 per year
Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
Additional Information:
Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
As Vice President of Adjacent Markets, you will be responsible for identifying, developing, and implementing strategies to enter new markets. This individual will drive growth by rapidly growing Aristocrat’s reach and revenue streams through market expansion, diversification, and innovation. Key duties consist of conducting market research, developing business strategies, and leading teams.
What You'll Do
Leading the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land-based markets globally.
Orchestrating strategic expansion initiatives into emerging gaming markets across North America.
Collaborating with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions.
Leading business development efforts with tribal, commercial, and lottery partners.
Navigate evolving regulations across different jurisdictions, demonstrating understanding of local licensing requirements, data privacy laws, and responsible gaming practices.
Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities.
Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth.
What We're Looking For
Bachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferred
Expertise in CII, HRM, COAM, VLT/VGT/Routes, and developing terrestrial markets across the globe.
10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industry
Deep understanding of market research methodologies, competitive analysis, and financial modeling
Tight-knit Teamwork and interpersonal skills, with the ability to influence at all levels
Executive presence, strategic vision, and a passion for innovation in player engagement
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
World Leader in Gaming Entertainment
Robust benefits package
Global career opportunities
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations
Up to 75%Pay Range
$252,339 - $468,630 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
Additional Information:
Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
