Hi, We're Possible Finance!

ResponsibilitiesThe Direct Marketing Operations Manager will optimize multi-channel direct mail and digital/email marketing campaigns, with a focus on customer acquisition. Specific duties and responsibilities include:

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1. Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV).
2. Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-to-plan analysis for leadership.
3. Develop and operationalize scalable processes and documentation (workflows, checklists, templates) that automate repeatable steps, improve campaign speed/accuracy, and support future channel scaling.
4. Manage and optimize data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
5. Manage data-driven organic growth (SEO & AEO) initiatives and manage end-to-end campaign production, including vendor coordination, timeline management and quality assurance testing.
6. Implement and use marketing attribution models (e.g., multi-touch/position-based/time-decay, as applicable) and channel reporting to inform optimization decisions across direct and growth portfolios.
7. Monitor performance and provide actionable insights to improve response, eligibility/segmentation, and profitability.
8. Identify inefficiencies and implement solutions to improve delivery speed and accuracy.
9. Conduct keyword and competitive analysis, technical/content audits, and content prioritization using Ahrefs and Semrush.
10. Translate findings into roadmaps that drive sustainable acquisition and support creative planning.
11. Uses the following tools and technologies: SQL, Tableau, Databricks, Sigma, Amplitude, Singular, Braze, Ahrefs, Semrush, Tech stacks, CRM platforms.

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Requirements

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1. This position requires a Bachelor’s degree or equivalent in Data Analytics, Market Research, Engineering Management, or a related field and 4 years related experience in a marketing or analyst occupation.
2. Must also have 24 months of experience with each of the following:

• Developing and driving data-driven acquisition and retention strategies using data analytics.
• Using data visualization tools for marketing campaign performance analysis and reporting on key marketing KPIs (CAC, ROI, LTV).
• Working with marketing tech stacks, CRM platforms, and project management tools.
• Managing and optimizing data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
• Managing marketing or sales campaigns across teams and vendors, managing timeline and quality assurance and testing activities.

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Employer will accept experience gained concurrently.  

Salary: $129,650 to $137,200/year. Full-time, position located in Seattle, WA. Please apply online and/or see summary of benefits at https://www.possiblefinance.com/careers.

About the Role

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We are seeking a versatile Senior Software Engineer to join our engineering team. You will design, develop, and maintain high-performance, reliable, and scalable services using Java, Spring Framework, gRPC, and GraphQL in this role. As a senior team member, you will provide technical leadership, mentor junior engineers, and drive innovation within your area of expertise.

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Key Responsibilities

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• Design, develop, and maintain microservices using Java, Spring Framework, and gRPC
• Lead and drive sophisticated technical projects from conception to production deployment
• Provide technical guidance and mentorship to other engineers
• Collaborate with multi-functional teams to define, design, and ship new features
• Quickly write high-quality, well-tested, maintainable code
• Conduct code reviews to ensure code quality and consistency to standard processes
• Query and resolve complex production issues
• Contribute to architecture discussions and technical decision-making
• Document system designs, APIs, and technical processes
• Stay ahead of industry trends and bring innovative solutions to the team

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Required Qualifications

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• Bachelor's degree in Computer Science, Software Engineering, or equivalent experience
• 7+ years of professional software development experience
• 5+ years of experience with Java and Spring Framework (Spring Boot, Spring Cloud)
• Strong experience with gRPC and protocol buffers
• Deep understanding of microservice architecture patterns and standard methodologies
• Experience with AWS services and cloud architecture
• Strong problem-solving skills and attention to detail
• Excellent communication and collaboration skills
• Experience working remotely and collaborating effectively with distributed teams

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Preferred Qualifications

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• Knowledge of event-driven architectures and message queuing systems (Kafka, RabbitMQ)
• Experience with payment processing systems and financial transactions
• Understanding of security standard methodologies in microservices architecture
• Experience with CI/CD practices and tools (Jenkins, GitLab CI, etc.)
• Strong understanding of distributed systems concepts
• Experience with GraphQL implementation and schema design

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This is a Hybrid position. We work in the office three days a week, and our office is centrally located in downtown Seattle.

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The compensation range for this role is $175,720 to $191,000 We also offer significant stock options, comprehensive benefits, a bonus plan, commuter benefits, and an excellent office space with complimentary drinks and food options.