Posted on 
Jun 6, 2024

Art Director

Cambridge
Mid-Senior ICs
Design
CarGurus
CarGurus
CarGurus
Public
1001-5000
E-Commerce

Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car.

Job Description

Role overview

As an Art Director on the CarGurus team, you bring a proven pedigree in visual design and a demonstrated passion and expertise in crafting digital marketing experiences. You will be responsible for driving the creative output across a range of high visibility projects. You will be a gatekeeper and steward of this evolving brand's digital marketing presence and brand design system across creative channels and play a pivotal role on the marketing team and cross-collaboration with members of the product team. You will be challenged to create beautifully crafted visuals and digital experiences that connect to key business metrics while providing thoughtful articulation of your design decisions to leadership and internal stakeholders. You’re comfortable pushing and expanding the brand conceptually as well as implementing, owning and organizing a digital design system for marketing assets that helps the brand scale.   

This role requires a high level of business acumen and B2C marketing design experience where you will produce thoughtfully crafted work in support of CarGurus brand and marketing teams such as: website design, brand awareness campaigns, social channel content, email, digital advertising and more. You should be comfortable working with a range of marketing professionals from many disciplines. The work is fast-paced and high visibility, requiring excellent planning, communication and presentation skills.   

This role will report into the Creative Director and will have the opportunity to work closely with the CMO and other high level stakeholders.

What you'll do

  • Deliver marketing objectives through world-class design by leveraging and evolving CarGurus visual identity
  • Deliver creative within brand guidelines, efficiently & with minimal supervision
  • Translate creative briefs into high-quality design, with the lens of business outcomes
  • Fulfill multiple project requests within defined deadlines
  • Present creative ideas effectively and be able to manage and implement feedback
  • Continually adopt new tools and practices, striving to elevate your design
  • Be up to speed and passionate about the latest design trends and digital tools
  • Mentor junior team members to help elevate their work and grow their skills

What you'll bring

  • You are highly collaborative and comfortable managing complex projects independently
  • Proven ability to design marketing materials across channels and formats
  • Ability to translate business goals into world-class design
  • Have a deep understanding of the inputs and strategy that go into marketing such the target audience, conversion goals, product segmentation and more
  • Experience with and appreciation for testing and optimizing creative for performance
  • Expert level in Figma and Adobe Creative Suite
  • Comfortable building landing pages with no-code tools similar to: Webflow, Instagpages, Wordpress or Shopify
  • Bachelor of Fine Arts degree and a minimum of 8-10 years of related experience and/or training preferred
  • Portfolio of related work required to apply for this position

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

As an Art Director on the CarGurus team, you bring a proven pedigree in visual design and a demonstrated passion and expertise in crafting digital marketing experiences. You will be responsible for driving the creative output across a range of high visibility projects. You will be a gatekeeper and steward of this evolving brand's digital marketing presence and brand design system across creative channels and play a pivotal role on the marketing team and cross-collaboration with members of the product team. You will be challenged to create beautifully crafted visuals and digital experiences that connect to key business metrics while providing thoughtful articulation of your design decisions to leadership and internal stakeholders. You’re comfortable pushing and expanding the brand conceptually as well as implementing, owning and organizing a digital design system for marketing assets that helps the brand scale.

This role requires a high level of business acumen and B2C marketing design experience where you will produce thoughtfully crafted work in support of CarGurus brand and marketing teams such as: website design, brand awareness campaigns, social channel content, email, digital advertising and more. You should be comfortable working with a range of marketing professionals from many disciplines. The work is fast-paced and high visibility, requiring excellent planning, communication and presentation skills. 

This role will report into the Creative Director and will have the opportunity to work closely with the CMO and other high level stakeholders.

What you'll do

  • Deliver marketing objectives through world-class design by leveraging and evolving CarGurus visual identity
  • Deliver creative within brand guidelines, efficiently & with minimal supervision
  • Translate creative briefs into high-quality design, with the lens of business outcomes
  • Fulfill multiple project requests within defined deadlines
  • Present creative ideas effectively and be able to manage and implement feedback
  • Continually adopt new tools and practices, striving to elevate your design
  • Be up to speed and passionate about the latest design trends and digital tools
  • Mentor junior team members to help elevate their work and grow their skills

What you'll bring

  • You are highly collaborative and comfortable managing complex projects independently
  • Proven ability to design marketing materials across channels and formats
  • Ability to translate business goals into world-class design
  • Have a deep understanding of the inputs and strategy that go into marketing such the target audience, conversion goals, product segmentation and more
  • Experience with and appreciation for testing and optimizing creative for performance
  • Expert level in Figma and Adobe Creative Suite
  • Comfortable building landing pages with no-code tools similar to: Webflow, Instagpages, Wordpress or Shopify
  • Bachelor of Fine Arts degree and a minimum of 8-10 years of related experience and/or training preferred
  • Portfolio of related work required to apply for this position

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

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