Posted on 
Jun 6, 2024

Product Marketing Manager

Cambridge
Manager
Product, Marketing
CarGurus
CarGurus
CarGurus
Public
1001-5000
E-Commerce

Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car.

Job Description

Role Overview:

We are looking for a Product Marketing Manager to lead GTM efforts for CarGurus’ dealer products. You will partner closely with Sales and Product to influence the product roadmap, bring our products to market and drive product success. You are the expert on our dealer customers and are able to translate insights into action. The ideal candidate is able to think big picture while also diving into the details and makes it their mission to ensure we are delighting our dealer customers.

What you'll do:

  • Partner with product and sales across the entire product lifecycle: helping to shape the product roadmap, developing and executing GTM strategies, and leveraging insights to drive product success.
  • Represent the voice of the customer and develop a deep understanding of our customers and products. Drive customer research and leverage NPS to identify opportunities for improvement and influence the product roadmap.
  • Develop product positioning and messaging across our suite of dealer products.
  • Work closely with the sales team to provide the tools and resources needed to effectively communicate the value of our dealer products to customers. Create marketing collateral, pitch decks, and other sales enablement materials.
  • Partner with the B2B Marketing team on drive demand gen and customer retention
  • Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling.

What you'll bring:

  • Bachelor's degree
  • 4+ years of experience with 2+ in product marketing
  • Excellent written and verbal communication skills. You are a strong storyteller with a knack for creating compelling content that will drive results.
  • Proven track record of developing and executing successful go-to-market strategies for B2B products.
  • Excellent at developing cross-functional relationships and working in close partnership with product and sales
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview:

We are looking for a Product Marketing Manager to lead GTM efforts for CarGurus’ dealer products. You will partner closely with Sales and Product to influence the product roadmap, bring our products to market and drive product success. You are the expert on our dealer customers and are able to translate insights into action. The ideal candidate is able to think big picture while also diving into the details and makes it their mission to ensure we are delighting our dealer customers.

What you'll do: 

  • Partner with product and sales across the entire product lifecycle: helping to shape the product roadmap, developing and executing GTM strategies, and leveraging insights to drive product success. 
  • Represent the voice of the customer and develop a deep understanding of our customers and products. Drive customer research and leverage NPS to identify opportunities for improvement and influence the product roadmap.
  • Develop product positioning and messaging across our suite of dealer products.
  • Work closely with the sales team to provide the tools and resources needed to effectively communicate the value of our dealer products to customers. Create marketing collateral, pitch decks, and other sales enablement materials.
  • Partner with the B2B Marketing team on drive demand gen and customer retention
  • Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling.

What you'll bring: 

  • Bachelor's degree 
  • 4+ years of experience with 2+ in product marketing 
  • Excellent written and verbal communication skills. You are a strong storyteller with a knack for creating compelling content that will drive results.
  • Proven track record of developing and executing successful go-to-market strategies for B2B products.
  • Excellent at developing cross-functional relationships and working in close partnership with product and sales
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

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