Vestcom is the industry leader in shelf-edge media for Retailers and CPGs.
Our data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth. For more than 30 years, Vestcom’s patented shelf-edge innovation has been relied upon by 70+ retailers across more than 60,000 stores, partnering to engage more than 600 CPGs through our shelfAdz media solution.
Vestcom is a standalone business unit of Avery Dennison, a global Fortune 500 company.
Learn more at www.vestcom.com.
Company Description
Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.
Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.
- OUR TEAMS - Our colleagues and our client define our team.
- OUR INTEGRITY - Our colleagues and clients rely upon us to deliver.
- OUR INGENUITY - Our colleagues and clients look to us for unique solutions.
- OUR PERFORMANCE - Our colleagues and clients team with us to win.
Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at www.vestcom.com.
Job Description
We are seeking an experienced Product Manager to oversee the development of B2B SaaS applications for retail store users. This position will work closely with both our internal development team and external partners to guide product development from concept to market. The successful candidate will be a tech enthusiast with deep understanding of B2B SaaS solutions, from cloud architecture and best practice UX designs, to security and platform monitoring. They will play a pivotal role in driving collaboration, aligning internal and external stakeholders, and ensuring product deliverables meet both technical specifications and market demands.
Key Responsibilities:
- Product Strategy & Roadmap Development:
- Lead the development and execution of the product roadmap for applications aligned with company goals and market trends.
- Work with leadership to define product vision, goals, and strategies that align with overall business objectives.
- Continuously assess and prioritize product opportunities, ensuring clear alignment with customer needs and market demands.
- Leverage historical sales data, market intelligence, and inventory trends to support accurate product forecasting and build planning.
- Collaboration with Internal Development Team:
- Act as the main point of contact between the internal product, engineering, design, and support teams to ensure alignment on product specifications, timelines, and budgets.
- Define product requirements, user stories, and functional specifications in collaboration with cross-functional teams.
- Coordinate product development cycles, ensuring milestones are met, and managing risks to avoid delays or cost overruns.
- Oversee internal testing, product validation, and quality assurance processes.
- Partner & Vendor Management:
- Cultivate and manage relationships with external partners, manufacturers, and suppliers to ensure product success.
- Work closely with partners and internal stakeholders to define and agree on product specifications, design requirements, and user experiences.
- Monitor vendor performance, ensuring adherence to quality standards, timelines, and cost constraints.
- Evaluate third-party technology solutions and manage integrations where applicable (e.g., data gathering components, software compatibility).
- Market & Customer Insights:
- Conduct market research, competitor analysis, and customer feedback collection to inform product development decisions and feature prioritization.
- Identify and track industry trends, emerging technologies, and customer pain points.
- Engage with end-users and customers to refine product features and ensure solutions meet their specific needs.
- Product Launch & Lifecycle Management:
- Lead the successful launch of new products, collaborating with marketing, sales, and customer support teams to develop go-to-market strategies.
- Monitor product performance post-launch, ensuring continuous improvement and resolution of customer issues.
- Oversee product updates and enhancements throughout the product lifecycle.
- Manage product discontinuation and end-of-life strategies for legacy products.
Qualifications
Education: Bachelor's degree in business, technology, computer science or a related field. A master's degree in business administration (MBA) or similar is highly desired.
Experience:
○ 5+ years of experience in software/SaaS/digital product management, particularly with data services, ordering systems, and ecommerce solutions.
○ Proven track record in managing product development from concept to launch in a cross-functional environment in a leadership capacity.
○ Demonstrated experience managing product lifecycles, prioritizing feature sets, and making trade-offs based on market needs and technical constraints.
○ Strong experience collaborating directly with engineering teams and technical leaders as well as with commercial sales executives.
○ Experience with championing go-to-market for entirely new products including developing business cases
○ Experience within the retail industry and/or digital media space is a plus.
○ Ability to travel up to 20% for the purpose of attending product management team meetings, sales team meetings, client meetings, demos/launches, etc.
Skills:
○ Strong understanding of software development processes, including prototyping, design-of-experiments, testing, and quality control.
○ Ability to translate customer needs into detailed product specifications and requirements including technical specifications when appropriate
○ Expertise in managing relationships with third-party vendors and external service providers.
○ Strong business acumen, with the ability to align product development with broader business objectives.
○ Analytical mindset with the ability to assess market data, customer feedback, and technical feasibility.
○ Excellent communication and presentation skills, with the ability to influence and collaborate with both technical and non-technical stakeholders.
○ Proficiency in project management tools and methodologies (e.g., Agile, Scrum, etc.).
○ Technical problem-solving mindset with the ability to integrate multiple products into end-to-end hardware/software solutions.
○ Familiarity with Ability to source new technology solutions leveraged in / associated with data processing (AI, automation, ML) ideally in a cloud environment is a plus for legacy systems
○ Understanding of “design thinking” principles is a plus
Preferred Qualification (Varies by Product):
- Platform PM: Experience with Azure cloud services, IoT devices, wireless/Bluetooth communication, and sensor integration.
- Solid technical knowledge in embedded systems, firmware, and hardware-software integration.
- Dig Media PM: Knowledge of AI/ML tools available for software integration, knowledge of the retail media industry
- Familiarity with industry standards and certifications related to software and consumer privacy laws.
- Prior experience in a global product management role, working with teams and partners across different time zones and cultures.
- Experience with cloud-based solutions or data management platforms integrated with hardware devices.
Additional Information
Personal Attributes:
- Leadership: Strong leadership skills with the ability to lead cross-functional teams and external partners.
- Problem-Solving: Innovative thinker with a focus on identifying problems and developing creative solutions.
- Detail-Oriented: Meticulous and thorough, especially when working on complex cloud & on-prem systems.
- Adaptability: Comfortable navigating fast-paced environments and adapting to changing market demands.
- Collaborative: Effective at building strong relationships with diverse internal teams and external stakeholders.
- Customer-Focused: Driven by a passion for delivering outstanding products that solve real customer problems.
- Integrity: Leads by always doing the right thing with teammates and the client
The salary range for this position is $112,425 - $149,900/ year.
The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.
Supervisory Responsibilities
None.
Management Disclaimer
Vestcom’s Management reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment and either the incumbent or Vestcom may terminate employment at any time, for any reason.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
Reasonable Accommodations Notice
If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-600 or email: na.ta.operations@averydennison.com to discuss reasonable accommodations.
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