Posted on 
Jan 9, 2024

Director, Product Marketing

Director
Marketing, Product
Movable Ink
Movable Ink
Movable Ink
Series D
251-1000
Marketing & Marketing Tech

Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences.

Job Description

 

The Director of Product Marketing at Movable Ink is a dynamic role focused on a market-leading martech AI solution- Movable Ink Da Vinci-  that utilizes 10+ proprietary models for the world’s largest and best brands. This role is focused on driving Movable Ink Da Vinci product awareness and adoption, and positioning the company as a leader in AI technology through expert messaging, customer-centric initiatives, and effective team leadership. This is a unique opportunity to lead and shape the future of AI-driven marketing technology in a rapidly evolving tech landscape, blending strategic innovation, industry leadership, and on-the-ground product marketing  expertise.

 

This person will report directly to the Vice President of Product Marketing.

 

Responsibilities:

  • An organizational leader responsible for leading cross-functional teams to accelerate Da Vinci pipeline and adoption. Manage the Movable Ink Da Vinci Product Marketing team (strategy and direct reports).
  • Work closely with Da Vinci sales and CX teams to create compelling messaging and positioning, including:

+ Create market-leading pitch decks

+ Custom messaging and deal support for top Da Vinci deals

+ Develop and roll-out new Da Vinci pricing and packaging to ensure consistent customer growth

+ Create collateral strategy throughout the pitch to pilot to paid sale lifecycle

  • Become the public face of Movable Ink AI, and ensure Da Vinci is an AI thought leader, including:

+ Lead the AI thought leadership messaging framework and work closely with growth and content marketing to implement an AI content strategy

+ Monitor and respond to AI market trends and innovations

+ Evangelism of Movable Ink AI at customer and field events, partner events, and industry conferences

  • Accelerate the growth of the Da Vinci product including:

+ Define Da Vinci product North Star within the market, working cross functionally to determine overall market opportunities

+ Streamline the Da Vinci customer to prospect experience

+ Work with the Movable Ink Studio team to understand cross- and up-sell narratives and opportunities

  • Collaborate directly with Product Leadership to create a world-class product roadmap, including:

+ Define, with engineering and product leadership, the Da Vinci Roadmap North Star

+ Lead the release marketing  process for all new Da Vinci capabilities

+ Lead market assessment for all major innovations within the product

+ Translate immediate customer and market needs for product to include in Roadmap

 

Qualifications:

  • Enterprise B2B SaaS Product Marketing experience (MarTech is preferred, but not a requirement)
  • Experience messaging and positioning products in enterprise software ecosystems to enterprise buyers
  • Experience pricing and packaging enterprise SaaS software
  • Experience developing and creating sales messaging strategies, plays, and content strategies
  • Experience working collaboratively between product, marketing, sales, customer experience, and sales enablement teams
  • 7+ years of experience

 

The base pay range for this position is $180,000-$220,000 USD/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

 

The Director of Product Marketing at Movable Ink is a dynamic role focused on a market-leading martech AI solution- Movable Ink Da Vinci-  that utilizes 10+ proprietary models for the world’s largest and best brands. This role is focused on driving Movable Ink Da Vinci product awareness and adoption, and positioning the company as a leader in AI technology through expert messaging, customer-centric initiatives, and effective team leadership. This is a unique opportunity to lead and shape the future of AI-driven marketing technology in a rapidly evolving tech landscape, blending strategic innovation, industry leadership, and on-the-ground product marketing  expertise.

 

This person will report directly to the Vice President of Product Marketing.

 

Responsibilities:

  • An organizational leader responsible for leading cross-functional teams to accelerate Da Vinci pipeline and adoption. Manage the Movable Ink Da Vinci Product Marketing team (strategy and direct reports).

  • Work closely with Da Vinci sales and CX teams to create compelling messaging and positioning, including: 
    • Create market-leading pitch decks 
    • Custom messaging and deal support for top Da Vinci deals 
    • Develop and roll-out new Da Vinci pricing and packaging to ensure consistent customer growth 
    • Create collateral strategy throughout the pitch to pilot to paid sale lifecycle 
  • Become the public face of Movable Ink AI, and ensure Da Vinci is an AI thought leader, including: 
    • Lead the AI thought leadership messaging framework and work closely with growth and content marketing to implement an AI content strategy 
    • Monitor and respond to AI market trends and innovations
    • Evangelism of Movable Ink AI at customer and field events, partner events, and industry conferences 
  • Accelerate the growth of the Da Vinci product including: 
    • Define Da Vinci product North Star within the market, working cross functionally to determine overall market opportunities 
    • Streamline the Da Vinci customer to prospect experience 
    • Work with the Movable Ink Studio team to understand cross- and up-sell narratives and opportunities

  • Collaborate directly with Product Leadership to create a world-class product roadmap, including: 
    • Define, with engineering and product leadership, the Da Vinci Roadmap North Star
    • Lead the release marketing  process for all new Da Vinci capabilities  
    • Lead market assessment for all major innovations within the product 
    • Translate immediate customer and market needs for product to include in Roadmap

 

Qualifications:

  • Enterprise B2B SaaS Product Marketing experience (MarTech is preferred, but not a requirement) 
  • Experience messaging and positioning products in enterprise software ecosystems to enterprise buyers
  • Experience pricing and packaging enterprise SaaS software 
  • Experience developing and creating sales messaging strategies, plays, and content strategies
  • Experience working collaboratively between product, marketing, sales, customer experience, and sales enablement teams 
  • 7+ years of experience

 

The base pay range for this position is $180,000-$220,000 USD/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

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