Lifecycle Marketing Manager
Justworks is a technology company that levels the playing field for all small
businesses. Through our software and as a partner, we help our customers take care of their teams, streamline their operations, and navigate the complex aspects of managing a workforce with confidence.
Job Description
Who You Are
===============
Justworks is seeking an experienced, motivated and results-oriented Lifecycle Marketing Manager to work as part of a dynamic and performance-driven Lifecycle Marketing team. The Lifecycle Marketing team is responsible for driving cross-sell and up-sell within the Justworks product suite, net-new customer conversions, and engagement across the prospect and customer journey.
The Lifecycle Marketing Manager will lead the strategy and execution of customer-facing lifecycle marketing campaigns, with a strong emphasis on utilizing email marketing to drive cross-sell and up-sell to our International products including Employer of Record (EOR). The ideal candidate is a creative and data-driven marketer who has a passion for building relationships, problem-solving and leveraging automation/CRM tools to nurture & convert leads to drive revenue.
You’ll partner closely with the International, Business Operations, Sales, & Product Marketing teams to develop campaigns, as well as the channel managers across the Marketing function. This role reports to the Senior Manager, CRM & Lifecycle Marketing.
Your Success Profile
========================
What You Will Work On
-------------------------
- Develop, manage and track customer-centric email marketing campaigns that deliver relevant, timely and impactful cross-sell and up-sell experiences across the customer journey; including but not limited to creative content strategy, testing, segmentation, deployment, optimization, monitoring, reporting and analysis.
- Work with Email Marketing Associate to manage execution and roll out of new triggers, automation and personalization tactics to drive International product conversion; conduct A/B tests to improve email KPIs.
- Support ad-hoc marketing campaigns as the lifecycle marketing and email expert to drive revenue generation, product adoption and brand awareness.
- Stay current on email best practices and industry standards; make recommendations continuously to improve our email templates, personalization and advanced features to deliver on KPIs.
- Continuously identify and implement strategies to grow and nurture our contact database, improve email KPIs, and actively manage our contact list health via marketing automation platform (currently Pardot/Marketing Cloud Engagement).
- Perform other duties as needed based on department and/or organizational needs, including drafting/editing, designing, QAing, sending emails and executing occasional HTML coding.
How You Will Do Your Work
-----------------------------
As the Lifecycle Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
- Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
Solution-oriented - identifies the source of a question or challenge and provides the right, or a better, way of doing things.
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
------------------
- Minimum of 5 years of professional experience in a fast-paced environment working in lifecycle or email marketing/CRM
- Demonstrated success in building, managing and scaling high performing email campaigns with a strong focus on up-sell and cross-sell conversion within a major email marketing automation software (Customer.io, Marketo, Pardot/Marketing Cloud Engagement, Hubspot or similar platform)
- Passionate about using customer-centric content to craft email marketing journeys with a knack for copywriting & proofreading
- Highly analytical and data-driven with the ability to surface meaningful insights from large data sets
- Excellent communication, project management, organizational, and time management skills
- Entrepreneurial, with the ability to foster alignment, partnership, and collaboration across teams
- A creative problem-solver who loves to roll up their sleeves and get things done
- Analyze competitive marketplace and stay abreast of industry trends as well as opportunities to innovate.
- Strong point of view on lifecycle marketing best practices, including contact strategies, designing A/B testing, customer segmentation and analytics
- Ability to edit HTML & CSS email templates
- Solid understanding of email fundamentals: CAN-SPAM compliance, list management, deliverability, segmentation, KPIs
- Experience in Google Analytics, Excel, SQL, Tableau, preferred, bonus points for Stensul knowledge
The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year.
#LI-Hybrid #LI-KO1
Who You Are
Justworks is seeking an experienced, motivated and results-oriented Lifecycle Marketing Manager to work as part of a dynamic and performance-driven Lifecycle Marketing team. The Lifecycle Marketing team is responsible for driving cross-sell and up-sell within the Justworks product suite, net-new customer conversions, and engagement across the prospect and customer journey.
The Lifecycle Marketing Manager will lead the strategy and execution of customer-facing lifecycle marketing campaigns, with a strong emphasis on utilizing email marketing to drive cross-sell and up-sell to our International products including Employer of Record (EOR). The ideal candidate is a creative and data-driven marketer who has a passion for building relationships, problem-solving and leveraging automation/CRM tools to nurture & convert leads to drive revenue.
You’ll partner closely with the International, Business Operations, Sales, & Product Marketing teams to develop campaigns, as well as the channel managers across the Marketing function. This role reports to the Senior Manager, CRM & Lifecycle Marketing.
Your Success Profile
What You Will Work On
- Develop, manage and track customer-centric email marketing campaigns that deliver relevant, timely and impactful cross-sell and up-sell experiences across the customer journey; including but not limited to creative content strategy, testing, segmentation, deployment, optimization, monitoring, reporting and analysis.
- Work with Email Marketing Associate to manage execution and roll out of new triggers, automation and personalization tactics to drive International product conversion; conduct A/B tests to improve email KPIs.
- Support ad-hoc marketing campaigns as the lifecycle marketing and email expert to drive revenue generation, product adoption and brand awareness.
- Stay current on email best practices and industry standards; make recommendations continuously to improve our email templates, personalization and advanced features to deliver on KPIs.
- Continuously identify and implement strategies to grow and nurture our contact database, improve email KPIs, and actively manage our contact list health via marketing automation platform (currently Pardot/Marketing Cloud Engagement).
- Perform other duties as needed based on department and/or organizational needs, including drafting/editing, designing, QAing, sending emails and executing occasional HTML coding.
How You Will Do Your Work
As the Lifecycle Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
- Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
Solution-oriented - identifies the source of a question or challenge and provides the right, or a better, way of doing things.
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of professional experience in a fast-paced environment working in lifecycle or email marketing/CRM
- Demonstrated success in building, managing and scaling high performing email campaigns with a strong focus on up-sell and cross-sell conversion within a major email marketing automation software (Customer.io, Marketo, Pardot/Marketing Cloud Engagement, Hubspot or similar platform)
- Passionate about using customer-centric content to craft email marketing journeys with a knack for copywriting & proofreading
- Highly analytical and data-driven with the ability to surface meaningful insights from large data sets
- Excellent communication, project management, organizational, and time management skills
- Entrepreneurial, with the ability to foster alignment, partnership, and collaboration across teams
- A creative problem-solver who loves to roll up their sleeves and get things done
- Analyze competitive marketplace and stay abreast of industry trends as well as opportunities to innovate.
- Strong point of view on lifecycle marketing best practices, including contact strategies, designing A/B testing, customer segmentation and analytics
- Ability to edit HTML & CSS email templates
- Solid understanding of email fundamentals: CAN-SPAM compliance, list management, deliverability, segmentation, KPIs
- Experience in Google Analytics, Excel, SQL, Tableau, preferred, bonus points for Stensul knowledge
The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year.
#LI-Hybrid #LI-KO1
